[APPLAUSE] Ever wanna be a rock star?
That's the pitch behind T-Mobile's latest uncarrier announcement.
Customer service akin to the white glove treatment usually found in luxury retailers.
I'm at T-Mobile's Charleston South Carolina customer care center for Carrier Next where I get to witness first hand the energy, enthusiasm of it's employees.
You can thank CEO Don Ledger for that.
His firebrand personality and say anything attitude is a powerful workforce and allowed the company to surge past it's competitors in growth.
For workers in Charleston, Ledger is a rock star.
This facility, which serves big markets like Baltimore and Philly Assigns a group of 40 people to a specific region.
This team is dedicated to your care and knows your history, so you won't get a bought operator or someone transferring your calls to another department.
This is T-Mobile's newest and biggest call center, housing a gym, movie theater, and yes, even massage chairs.
The hope is that more attentive, knowledgeable service reps will ultimately lead to happier customers.
But T-Mobil is already having an impact on its own employees.
I mean we get most people don't call customer care cuz they're happy to tell us what a great job how happy they are.
I have an expert who was homeless when she first started working at T-Mobile, that was over a year ago.
She's getting ready to buy her first house right?