What is so ultra about the Sony Xperia XA Ultra?
The six inch display is a whopper but the new phone's edge to edge design means it's easier to hold than you might think.
It's still a big phone aimed at large screen junkies, but it fits into your hand like a slightly smaller one.
But Ultra can also describe the cameras.
Sony put a 16 megapixel lens in the front, which is huge.
There's also optical image stabilization up there, which is very rare for phones, but that should help reduce blurry selfies, as you try to steady the big phone away from your face.
The camera on the back in packs a ton of megapixels too, 21.5 of them, be exact.
The autofocus includes object tracking, which will help moving objects appear more in focus, rather than a blurry streak across your screen.
In true Sony camera fashion, there's manual mode, some fancy fill flashes, and a lot of options to smooth out your complexion.
The Xperia XA Ultra is made of polycarbonate, not metal, and it will sell in black, white, and, here's a new one, lime gold.