Hi, I'm David Katzmaier from CNET, standing in front of the Samsung KN55S9.
This is the company's first used OLED technology that allows the TV to achieve superior picture quality compared to the current plasma and LED TVs.
Unlike those standard TVs, this one has a curve and that's one thing that you can only get with OLED.
The curve is supposed to enable a little bit more immersive viewing experience, but we really don't know how much it really will affect.
I think it's kind of just there to look cool.
The really cool thing is the contrast ratio with this
That means that it produces darker blacks and brighter brights, a combination that can really make the image pop.
The TV also has Samsung's multi-view technology which is an iteration of 3D.
You put on these glasses.
They're a lot like 3D glasses, and instead of a 3D image, you can see two separate 2D images.
A little switch on the glass lets you switch back and forth between the two.
Samsung is calling it a marriage saver technology.
Of course, all those bells and whistles are secondary to the fact that this TV is OLED.
It's the first Samsung has produced.
There's also an LG OLED that's coming out around the same time.
It's $15,000, although we do expect those prices to fall in the foreseeable future.
Another aspect of the TV you can see behind me is that it's got the sort of frame around it.
The frame is actually a little bit more curved than the television itself, so it accentuates that curve.
You can take the frame off, but you cannot mount this television on the wall.
Otherwise, the KN55S9C is a standard high-end Samsung TV that includes its Smart TV suite with a built-in camera and all the other bells and whistles.
Of course, for $9,000, the main thing you're paying for is the OLED technology and the bragging rights of being among the first to own it.
That's a quick look at Samsung's
I'm David Katzmaier from CNET.