From the lines last week, it's evident the iPad is a hot product.
The question this week is whether the new iPad is a hot product literally.
It better to have a cool product.
I mean, no one's gonna tell you it's better to have a hot product.
So CNET Senior Editor Eric Franklin put the new iPad in a previous model, the iPad2 to the test.
I run a game, a very highly intensive very graphically impressive game on both systems for 15 minutes at the highest brightness and then I turned the iPads over and took measurement readings from 5 different points on the back.
The new iPad only got (bibbed?) around 94 in our test.
Earlier this week an Apple Representative told CNET that the new iPad's display, power, connectivity and battery life all operated well within thermal specifications.
But if customers have concerns, they can contact Apple Care.
It doesn't seem to be anymore more than laptops.
Laptops actually tend to get a little bit hotter.
You're holding the iPad, you're holding the tablet, you're feeling with your hands.
In fact, CNET Editors in New York ran heat test on a variety of laptops and found that the Apple MacBook Pro registered the same or slightly higher temperatures than the Dell or Toshiba.
So here's the bottom line, I think it's just gonna blow over people realize it's just a warmer iPad.
I think it's being blown out proportion.
Electronic products get hot.
The simplest fix CNET Experts say, use a case and turn down the screen brightness.
In San Francisco, I'm Kara Tsuboi, CNET.com for CBS news.