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>> Reid: I'm happy to announce today Netflix application for the iPhone coming this summer for free, and for an early look at the application, my colleague, John Chinkuti [assumed spelling].
>> John: Thank you, Reid. Now starting this summer, you're going to get your full Netflix experience right on your iPhone, the same service you get in your HDTV, your laptop, and on your iPad. I'm going to show you how it's going to work. Now you could start a film on your big screen TV and pick up right from where you left off on your iPhone whenever you like. You can resume your current movie from the top of our home screen. Now as you can see, I also get personalized recommendations front and center. Netflix knows what I like based on my taste and my viewing history. For example, Reid, you can see that I enjoy gritty crime movies.
>> Reid: Well, [inaudible] we were going to try to keep it clean today.
>> John: All right, well then maybe it would be safer to show off the fact that you can access all of Netflix's movie and television genres, your complete instant queue, or you can search through Netflix's entire streaming library for movies and television shows you'd like to watch.
>> Reid: John, now let's try to show the search off. There's a great little documentary I saw at Sundance, Art and Copy. It's kind of a counterpoint to Mad Men. Why don't you look that up?
>> John: All righty. Great. Well, we've got it.
>> Reid: A miracle. [Laughter]
>> John: Shocking. I'm going to add it to my instant queue, and I'm going to check it out tonight. Now, just like on the iPad, on the iPhone, Netflix is taking advantage of Apple's HTTP Adaptive Bitrate Streaming technology. To optimize art [assumed spelling] playback over WiFi and over 3G as well. And, in fact, Apple's technology allows us to seamlessly switch between networks, so you're going to get a great playback experience even when you're on the go.
>> Reid: Thank you, John, and thank you to everyone. Netflix iPhone application this summer for free.
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