Netflix changes course once again
-On September 18, we said hello to Qwikster on a YouTube video from Reed Hastings, CEO of Netflix.
-We think that the DVD service needs its own brand so that we can advertise it.
So we've named our DVD service Qwikster.
-And just 3 weeks later, we say goodbye to Qwikster as Hastings announces the news on the company log that rental services will not be splitting into two.
"It is clear that for many of our members, two websites would make things more difficult,
so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change.
One website, one account, one password.
In other words, no Qwikster."
-I think in a lot of ways is this a return to the Netflix that people know and love, and I think when they are threatening to split it up, it was kind of-- it broke that nostalgia.
Netflix says it already lost 1 million subscribers after their service changed and fee increase.
Experts like CNET's Josh Lowenstein say the move to eliminate Qwikster shows the company is paying attention.
-Put these things back in a one and really simplify it.
It says "Hey, you know what?
We're listening to you.
We know you didn't like this idea we had and we're going back to the way it was."
-While Netflix struggles with its brand identity, other media companies like Blockbuster aren't afraid to poach their disenfranchised customers through Twitter deals.
After Netflix introduced Qwikster last month, its share price dropped nearly 40%.
After the company changed its tune Monday morning, the stock price did increase dramatically.
We'll see if investor confidence is sustainable as the company tries to stay on key.
In San Francisco, I'm Kara Tsuboi, cnet.com for CBS News.
Up Next
What is the Fediverse?
Up Next
What is the Fediverse?
The Missing Piece to Apple's Eco-Friendly Mission
The Missing Piece to Apple's Eco-Friendly Mission
Boston Dynamics Retires Its HD Atlas Robot
Boston Dynamics Retires Its HD Atlas Robot
Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse
Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse
The Ocean Cleanup's System 03 Collects Plastic Pollution at Record Levels
The Ocean Cleanup's System 03 Collects Plastic Pollution at Record Levels
Latest iOS 18 Rumor Roundup: New Designs, AI Tricks
Latest iOS 18 Rumor Roundup: New Designs, AI Tricks
Apple to Talk AI in June: This WWDC Is a Big Deal
Apple to Talk AI in June: This WWDC Is a Big Deal
What Google Gemini AI on the iPhone Could Look Like
What Google Gemini AI on the iPhone Could Look Like
Microsoft Surface Pro 10, Surface Laptop 6 Are Here
Microsoft Surface Pro 10, Surface Laptop 6 Are Here
Everything Just Announced at Google's AI Health Event
Everything Just Announced at Google's AI Health Event
Tech Shows
Latest News All latest news
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Apple May Give FineWoven Accessories One More Season
Apple May Give FineWoven Accessories One More Season
US vs. TikTok: What Happens Next
US vs. TikTok: What Happens Next
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
What to Expect at Apple's May 7 iPad Event
What to Expect at Apple's May 7 iPad Event
Did a Week With the Apple Watch Make Me Use My iPhone Less?
Did a Week With the Apple Watch Make Me Use My iPhone Less?
Most Popular All most popular
First Look at TSA's Self-Screening Tech (in VR!)
First Look at TSA's Self-Screening Tech (in VR!)
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
'Circle to Search' Lets Users Google From Any Screen
'Circle to Search' Lets Users Google From Any Screen
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Samsung Galaxy Ring: First Impressions
Samsung Galaxy Ring: First Impressions
Best of Show: The Coolest Gadgets of CES 2024
Best of Show: The Coolest Gadgets of CES 2024
Latest Products All latest products
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
Hands-On with Ford's Free Tesla Charging Adapter
Hands-On with Ford's Free Tesla Charging Adapter
Nuro R3 is an Adorable Self-Driving Snack Bar
Nuro R3 is an Adorable Self-Driving Snack Bar
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
Latest How To All how to videos
Tips and Tricks for the AirPods Pro 2
Tips and Tricks for the AirPods Pro 2
How to Watch the Solar Eclipse Safely From Your Phone
How to Watch the Solar Eclipse Safely From Your Phone
Windows 11 Tips and Hidden Features
Windows 11 Tips and Hidden Features
Vision Pro App Walkthrough -- VisionOS 1.0.3
Vision Pro App Walkthrough -- VisionOS 1.0.3
Tips and Tricks for the Galaxy S24 Ultra
Tips and Tricks for the Galaxy S24 Ultra
TikTok Is Now on the Apple Vision Pro