[ Music ]
>> Ms. Del Conte: Welcome to the Runway.
This is not a fashion show. This is
Microsoft's Open House. The company came out
to New York to show off their 2009 lineup of
holiday offerings. One of which is Windows
Phone. Those are Windows mobile phones.
>> Phones are personal. They should be
personal. They should be customizable. You
should be able to get exactly the phone you
want. The first service we're announcing today
is for Windows Marketplace for Mobiles. This
is the one-stop shop to get added value
applications on top of what comes with a
Windows Phone. So there literally will be
hundreds of applications, Facebook, Twitter,
and others all the ones you'd expect available
at the start. And that number will grow
dramatically through the end of the year.
Historically our phone products have been more
about business software and about mail support
for Exchange working in the enterprise. What's
changing today is we're adding to that
integration with your lifestyle.
>> Ms. Del Conte: There's a new feature
called my Find My Phone where you can remotely
locate your phone, force it to ring even if
it's on silent.
[ Phone ring ]
>> Maybe you want to protect the phone.
You've got some sensitive data. It's a
business phone. So we can enable you to lock
it. We can enable you to remotely wipe it from
>> Ms. Del Conte: In addition to new
games, this fall the xf will support Facebook,
Twitter, last.fm and other social networking
right from your home living room. The new high
definition Zune now streams high definition
video through the Xbox.
>> So this fall you'll be able to get
on-demand movies and TV shows shown in 1080d
brought to you by Zune on the Xbox.
>> Ms. Del Conte: Microsoft is also
showing off Windows 7 which launches on
October 22. Natali Del Conte, CNET News.