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LG's flexible OLED TV bends at your commandThis concept TV can switch between curved and flat, and looks gorgeous to boot.
Hello gadget fans, I'm Luke Westaway for CNET here at CES 2014, taking a look at some very cool TV tech. This is LG's 4K OLED Flexible Television. So, what makes this set so special is the fact that the screen itself can bend. We've seen a lot of curved TVs coming up in recent months but this one you actually have the choice between it being flat or slightly curved. Now, the way you trigger that is with a button on the remote control, so it's pretty simple and it just takes a few seconds to move from its flat position to curved position. So, why would you want it to be curved? LG tells me that having the screen slightly wrapped around you in that manner is better for certain things that you watch. It says it's more immersive for sports or for movies. I'd like to sit down and really put that to the test. One possible advantage I did spot is that when it's curved, the reflections that you can see on the TV screen are slightly muddled. So, if you've got windows in the room that you're watching TV in that could make those reflections slightly less annoying. Flexing the side, I'm afraid it won't really come through when you watch this video but the picture quality on this thing is absolutely astounding. Thanks to the 4K, everything is super, super sharp and the OLED panel technology means that everything is super colorful, very vivid. It really looks gorgeous. The bad news is that this set is not gonna be on sale anytime soon. LG told me we might be able to see it next year but this year 2014 is a no-go. But it's a good look at what we have to look forward to in the future. I'm Luke Westaway for CNET here at CES 2014. Check out ces.cnet.com for more.