Lexus torments us with hoverboard marketing stunt
Lexus torments us with hoverboard marketing stunt
2:55

Lexus torments us with hoverboard marketing stunt

Culture
It's 2015 and hoverboards are real. I'm Bridget Carey, this is your CNET Update. [MUSIC] Lexus, the luxury car brand Brand of Toyota is making every Back to the Future fan's dreams come true by creating a rideable hoverboard. Yes, this is heavy. Or maybe it's light. We don't really know how much it weighs, because Lexus is only teasing us with a few facts about the project, promising to reveal more details about it every week. But, we don't even have video of it in action. In the movie Back To The Future Part 2, Marty McFly travels to the year 2015 and comes across a hover board. So, of course, now that we've reached 2015, engineers find themselves compelled to make this fantasy technology a reality. Now this isn't the first time a company has made a hover board. You may recall a video last year of Tony Hawks zipping on the Hendo Board, which used magnetic levitation on a copper surface. With the Hendo Board, it just needs to be on a conductive surface to work. It's really a proof of concept to show what's possible. We can use this same tech on a larger Scale. Imagine a hover train. The Lexus hover board likely also needs to be on a special surface to work. It's said to use magnetic levitation. Superconductors inside are cooled with liquid nitrogen. Lexus told CNBC that you cannot buy this. It was just created to show off for promotions. Too bad, because it looks seriously slick with it's bamboo board and front designed like the grill of a car. I think us Future fans will only really get excited when someone figures out how to make one work on water. In the meantime, there's another company that's figured out a way to print on water. Ripples is a machine that can print any design on to the foam on top of any coffee drink. Now, this printer uses coffee extracts as the ink to print anything you want. It can be words, graphics, a company logo.. Even a photo of someone. It can even be set to give you a different quote or horoscope on your coffee every day. Now a few coffee shops got to test it early. The shop can pick from a catalog of designs, all uploaded on the cloud, but customers can also make their own message or photo and send it to the machine, printing in under 10 seconds. Each ripples machine costs $1,000 and they will start shipping in September. And here's some good tech news you can use today. Google has given Gmail the power of undo send. that means you have 30 seconds after hitting send to cancel the message. Now it's not able to fetch back an email because once an email's gone, there's no getting it back. Rather, this is a setting that you can turn on in Gmail that gives you a few seconds of delay to take back any embarrassing mistakes like realizing you sent it to the wrong person. That's it for this Tech News Roundup. There's always more at cnet.com. From our studios in New York, I'm Bridget Carey. [MUSIC]

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