Kelly Rowland's top picks for sharing new musicThe recording artist talks online music shopping, and how SoundCloud lets her share new tracks with the fans, without giving up all the secrets.
-Kelly has spent years touring the world and has seen her fair share of high-tech. And she's back on the road again for the Lights Out Tour with the dream. -What kind of speakers do you use when you're on the-- like say the bus? Are you gonna just go ahead and blast your music? -I like that Pill. You know the Pill? -Yeah. Yeah. -I've used one of those. But I have to purchase one for myself because I used somebody's and it was so loud. And I loved it. So I made me a pill-- -Yeah. -[unk]. -[unk] country club-- -These days she's staying busy as a judge on the X-Factor and is set to release her fourth solo album, Talk a Good Game, but is using her tech tools to give fans a taste of the new record online before the June 18th release. -You released a couple of your singles on SoundCloud. Why? And explain SoundCloud, why you use it? -With SoundCloud, I like the fact that you're able to share your music, especially before the album comes out 'cause I still wanna give them something to look forward to. I'll only get a piece of it on there. And I'm like-- I really wanna try to hear this album. But I don't wanna give everything away. I think things should still be a mystery. Music should still be a mystery. -How hard is it now on these days with all these technology to keep music kinda secret or at least controlled when it goes out? -It's extremely hard. I mean, you take every precaution there is in order to still make sure you have a surprise for your fans. You know what I mean? Because you wanna hold something near and dear to you that is gonna be near and dear to them. You know you see all along you tweet at timelines, and Instagrams how they're posting pictures of singles or what they think the single cover should look like and-- -Yeah. -they're excited. And I'm excited and let's be excited together, and wait 'til June 18th. You know what I mean? -But people want a taste, they always want-- -And that's why I love SoundCloud. -There are over 10 million registered users on SoundCloud allowing musicians to publish and embed their tracks to more than 67,000 sites. The platform is increasingly becoming a popular tool for discovering new music. -How do you get your music fixed? What other like apps and things do you use when you just wanna listen to music or find new music? -Pandora. -Uh huh. -Love Pandora. Yeah, I mean to find new music, I really just go on iTunes or if I'm in a store and I hear something and I shazam it, I buy it. And I love the fact that you'll have more, you know, selections-- -Uh huh. -and I'm like, "Who is that?" And I'll go click on that, I'll buy it. If I don't know the artist, I'd still buy it. I love buying music. I will stay up to the wee hours of the morning buying music I don't know and getting to know it.