Inside Google's sugar-coated playground of a booth at CES 2018
Tech Industry
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It feels like Google is everywhere in CES 2018 in Las Vegas from the ads plastered all over the monorail, to the giant video screen outside some of the Vegas's biggest casinos.
But nowhere more than Google's giant three story playground of a booth in the Las Vegas Convention Center parking lot.
The company's first presence as CES in three years.
It's got a giant slide, a donut shop and a train set.
And it's all to promote the Google Assistant, the company is talking voice activated virtual assistant which is fighting for position with the rival Amazon Alexa here at CES.
Let's take a quick tour.
First, we go up the staircase to Google's company relaxation room, where we lay back and get a quick glimpse at how much easier life might be with a virtual assistant at our beck and call.
It's a nice change of pace after a long day walking down the convention center hall.
In the next room it's a demo that wouldn't look out of place of Disney Land.
Scripted voice commands make these wall mounted umbrellas, robot vacuums and assorted appliances come to life.
Then there's the booths, so many tiny booths to let attendees experience different things the Google Assistant can do, whether it's playing trivia games or checking the weather.
Out on the rooftop, there's a great view of the Las Vegas Convention Center, a robotic bartender serving up drinks, and if you're so inclined, an extremely quick way down.
But we're not done quite yet, no.
To prove how much reach the Google Assistant could potentially have, Google filled an entire room with all of these products.
Last but not least, there wouldn't be a trip to the Google booth without a trip to the donut shop inspired by Google donut sized home mini speaker.
Assuming you are willing to wait, of course.
