High-tech rifle lets shooters hit a target 1000 yards away

-Let's start with just a sentence or two about what this gun is all about. What makes it different? -Also, we essentially make a smart rifle, okay? We take a normal rifle and normal ammunition and put a-- we integrate it with technology that allow someone to be able to make more accurate shots, allows them to stream video of those shots and collaborate with them and allows them to actually downloaded, share a recorded videos of them. -Tell us how that works with your gun? -So because we're able to basically-- we're able to integrate several technologies, right? One is, we have a network tracking scope that has a series of sensors in it. It has laser range finders, which gives you an exact range. It has temperature and pressure sensors. It has a inertia measurement unit in it. And what that does is it's a collection of gyroscopes, magnetometer and accelerometers that allow the scope to know its orientation is space because angular orientation is important from a ballistic perspective. And the scope actually also tracks the target. So you can place a lock on your target. It will persistently track that target as it moves. It'll give you the velocity of that target up to 10 miles an hour or allow you to make that shot on that target while it's moving. In addition to the network tracking scope, we also have the guided trigger. So the way a shooter shoot is he designates a target and then places a persistent red dot on the place where that shooter wants to shoot. If he doesn't like it, he presses his tag button again to clear and it continues to tag until he gets the dot he want. You know, and once a dot is placed, he immediately sees a blue X. That blue X represents the immediate ballistic calculation. When he wants to arm the system, he squeezes and holds the trigger. That turns the X red so the system will only fire when the red X and the red dot are perfectly aligned. So, if he ever wants to abandon the shot, he just releases the trigger and goes back to blue X red dot won't fire. -What precautions are you taking to insure that this don't get into the wrong hands especially as your community grows. -Well, have an application process for every gun and every gun goes through the federal state in local level background checks that are supposed to happen, you know, state by state, they differ. But every sales made through a federal licensed firearm dealer. In addition, we give the owner an option to passcode his scope with that allows him to do is when he storing it. He can put a passcode in just like he has on his phone that allows him to lockout the advanced functionality of that scopes or it gives in the ability to put an extra check in for, you know, in case it gets stolen or in case he feels it'd be out of his control. -I mean, is there a concern, you know, that obviously that this could get into the wrong hands, you know, and the technology being so accurate as it is that it could do some damage, more damage then perhaps it wasn't intended for obvious. -Well, it's the firearms like we are integrating our technology with the existence of [unk]. The existence of people's [unk]. It's bold action fire arm. It is no different than any of the other firearms already out there. We're just allowing that person to maximize the potential with that firearm can do. -Outside of our target audience, you know, the hunting community. What type of reception have you received? You know, for example, coming here to the bay area. -Uh-hmm. -You know, which is not probably as maybe gun-friendly as Austin, Texas. How were people receiving this type of weapon? -So we find that, people who don't like guns are not necessarily gonna like our type of gun anymore than they don't like all the other guns. So, you know, that's understandable view point. It is what it is. We find the people do like guns and have all have admitted, "Hey, that's pretty amazing technology." Some of them said, "This is not for me." Outside the shooting community from people who are not necessarily, you know, happy about guns. They have to accept the fact that this is not-- I didn't do anything different with the gun but we've done it and use technology to make that gun more effective to make the experience of those shooters who they already don't agree with a better experience. -You know, when it comes to music player, you do want things to be easy. -Uh-hmm. -Is there a danger that it might be too easy for something like a powerful weapon? -Well, it's not a danger that can be too easy for our perspective of the people with every experience. People wanted to be something that's easy and it's intuitive to them, right? So whether it's snowboarding or basketball or any outdoor experiences, everybody wants to have the information that they need at the right time to make the right decision, to be a successful with that endeavor, who were very careful to be, you know, to be sensitive to the political environment but at the same time to emphasize the technology like Consumer Electronic Show to be able to say, "Hey, look. I understand whatever your beliefs maybe and whatever your politics are with respect to firearms. We're here to showcase the technology.