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>> What's up? I'm Brian Tong for CNET.com, and welcome to the Apple Bite. It's our all new show about everything inside the world of Apple, and we know you'll either really love it, hate it, and sometimes both. So let's get to it with the latest Apple news, and it's all portables this week. The Apple MacBook and MacBook Pro line have been refreshed, finally. Now you probably know about all the hot new features, like the new nVidia graphics chip, the all glass multi-touch track pad, the LED backlit displays, and the manufacturing process which yields us the unibody. I also learned how to pronounce aluminum differently, thanks to John Ives.
>> And the only way to make that one part was to machine it from a single piece of aluminium.
>> Aluminium? Aluminium? Okay. Now I know Apple is knows for its design, and I'm not overlooking how sexy and impressive this manufacturing feat is for laptops, but is someone shopping for a MacBook going to really care about how the unibody was made? They'll say something more like that's pretty, so. How much is it? Now after the announcements, Steve Jobs and company stuck around to field questions about some of the things you didn't see Apple talk about. Apple's take on BluRay?
>> It's a bag of hurt.
>> Jobs says the licensing of the tech is so complex that they're waiting for things in the BluRay market to settle down. Oh yeah, it also makes more sense for Apple to push people towards digital downloads from iTunes. Now Apple's implementing multi-touch into almost everything, but what about screens? Well Jobs says it doesn't make a lot of sense to them right now. And with the NetBook market on the rise, does Apple have any plans for that?
>> You know, that's a nascent market that's just getting started, and we'll see how it goes.
>> I don't think that's the last we've heard about a potential Apple NetBook. Now we shift away from Apple portables for a moment with a quick tip for you that was popular with our CNET viewers. Check it out.
>> If you're an iPhone or iPod Touch owner, Apple's included stereo headset has what they call the microphone capsulon in it. Now you probably know that while you're playing your music, one click pauses the song, and you can click it again to resume the music. Now two clicks skips to the next track. But now, with the latest 2.1 software, three clicks allows you to go back to the previous track, so you don't have to go into your pocket to hear that song that you just cant get enough of. I'm Brian Tong with CNET.com, and there's a quick tip. Use it wisely.
>> Back to the Mac. Apple's market share is just under 10%, according to a Gardner report. 9.5 to be exact. Now for the third quarter of 2008, Apple's U.S. shipments increased 29.4% year over year, while the entire PC industry had a growth of 4.6%. That's explosive growth, and a long way to refresh is a good thing, since we know the MacBooks and MacBook Pros make up a big fat chunk of that. Now there's been a ton of excitement around the new laptops, but there's just one thing I can't overlook. It's a segment we call Bad Apples.
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Awesome new design, check. Bright popping screens, check that. Firewire port on a MacBook? Nada. Say what? Well that's right. El Jobso didn't mention it, and I was watching the keynote just assuming it was there. But there's no Firewire port. Now some of you will say go buy a MacBook Pro then. And sure, I'll just drop an additional seven hundred dollars. But that's not the point. That Firewire 400 port has been on the consumer line since 2001, so how do I capture video into my computer with Firewire cameras now? What about Firewire target disc mode? Can't do that with the new MacBook any more. Now people are saying digital video cameras are going all toward solid state drives with USB, and you're right. But it still isn't the prevailing tech in consumers' hands. Now Apple touts iMovie and iDVD as the best digital lifestyle suite for consumers. Well, now you'll be making a lot of picture slide shows with it. I just don't get it. I don't like it. Now we want to be in touch with you guys, so email us at firstname.lastname@example.org. Let us know what you think. Send us your questions, and we will answer them. I'm Brian Tong. Thanks so much for watching, and come back next time for another bite of The Apple.
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