Music service, it's about music.
And the technology fades to the background.
We built that service.
And today, I'm happy to announce Google Play Music All Access, a uniquely Google approach to a subscription music service.
Why don't we show it to them, Jay?
Let's pop it up on the phone.
All Access starts with Explore.
It's the guided way for you to browse an entire collection of millions of tracks.
And from the moment you enter Explore, we provide personalized recommendations based on your listening preferences.
So, here are some of my personalized recommendations.
We also have a section that we can swipe over, too, that shows a featured content, top albums and songs, as well as playlists from our staff of music experts.
It's always fresh.
But if you want a guide or assistance, we can swipe over and look into a specific genre.
So, we have a 22 top-level genres with more to drill into.
And why don't we pick-- oh, Andy, and go in there and show them what it looks like?
So, once we're in here, you see expert-powered recommendations here.
Playlists that are curated by our music editors as well as top albums from the genre and key albums that define the genre.
But like everything in All Access.
Anything you see, you can immediately start playing.
So, Jay has picked the track for us here.
So, so far so good.
But here is where the magic starts because anything that I'm listening to on All Access, I can instantly turn into a radio station.
So, Jay, hit Start radio.
The song keeps playing, but in the background, All Access has made us a never-ending mix of related tracks.
Now, if we're curious about what's coming up, we can swipe to take a little peek ahead.
importantly, we can tap on the Playlist icon, and see in detail everything that's coming up, and tailor it to our needs.
So, if there's something there we don't wanna hear, swipe it away.
Swipe it away.
If you wanted some reordering, you can also reorder tracks in the queue.
So, this is radio without rules.
It's as lean back as you want to or as interactive as you want it to.
Sometimes, you know exactly what you wanna listen to.
And we're Google, so there is always Search at the top.
So right now, I'm in the mood for some James Blake.
Why don't you go ahead and light that up?
And so, when-- all right.
One James Blake planted over there.
So, why don't we pop in to the artist here?
And we do, we see a couple of things that are interesting here about how All Access blends my catalog with all the millions of tracks available to you.
So, you see here that there's one album
that I previously uploaded, The Locker from James Blake.
But if we scroll down, we see the rest of his tracks and albums that are available to me in All Access blended together.
And I notice his most recent album is available there.
So, why don't you go ahead and tap on that and add it to my Library?
So, by adding it to my personal Library, now, it shows up here at the top.
It's easy for me to access at all times.
My Library contains all of my personal music that I uploaded, as well as anything that I discovered and added
from All Access.
But other times, I just want the music to start.
I wanna get to music with minimal effort.
That's where Listen Now comes in.
Listen Now brings the power of Google to surface music we know you're going to love.
There's always a fresh set of choices in here.
So, in my Listen Now view, you see the album I just added, as well as some other tracks that I've played recently.
There's also new releases from artists that I enjoy.
And you also see
interspersed in here are radio stations that All Access has created for us automatically.
With listen now, there's always a great selection of music available to me from my Library and All Access.
And everyday, it surprises me.
I can't wait for you all to have your own magic moments with Listen Now.
So, so far, that's been All Access on the phone.
But of course, it works great on tablet and web browsers as well.
So, why don't we pop up the laptop?
This is All Access on the web browser.
As you can see, it has the same great
set of features.
Listen Now is here with all my suggested content.
Get me one click to music.
I've got my Library, Radio, and of course, Explore.
And I can enjoy All Access whether I'm on my laptop, on my tablet, or on my phone.
So to recap, All Access allows you to explore millions of tracks effortlessly on any device.
We explore millions of tracks effortlessly on any device.
Radio without rules.
It's completely interactive
if you so choose.
Google powered recommendations and one-click access to your music from Listen Now.
And of course, the best of both worlds, your personal Library blended with ours.
That's All Access.
Now, there's a lot more I could show you.
But really, I want you all to try it yourself.
So, let's talk about how you can get it.
All Access is priced at $999 a month in the U.S., but we're also giving everyone a 30-day free trial.
Best of all, it's launching today in the U.S., and we'll be rolling out to additional countries soon.
And if you started trial by June 30th, you'll pay only $799 a month.
That's All Access.
It's been my pleasure to show it to you, and I'm gonna call Hubert back to the stage.
Thank you very much.
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