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Google launches "instant" search resultsA major change to the way Google presents search results arrived Wednesday as Google began changing the search results page as its users typed their queries.
-So Google Instant actually gets queries and gets your search results as you type and brings them to you in streams those results way to your computer so the search is entirely interactive the whole time you are typing. So, the great thing about Google Instant is that as you are typing a query, the results are updating immediately. So, I wanna kind of obtain a situation where perhaps after this lunch I want to go on a vacation. I'm not quite sure where I wanna go. So, I can type in a query like flights to, and what you will see here is that we have out top 5 predictions for what you might complete to for flights to Hawaii, Vegas, Mexico, or India, and what I can do is I can just arrow down and see these results update immediately so I can kind of browse around. I've decided that I wanna go to London and one thing I've always wanted to check out in London is this neighborhood called Notting Hill, so I typed in something like Notting Hill and you'll see here that, again, results update immediately, but it becomes very apparent to me that Notting Hill, as I would type it, actually the number one hit for that would be the reference, the movie, Notting Hill with Hugh Grant. So, all I need to do is do a space L to immediately get to the universal result for Notting Hill London. -Well, why wouldn't I just type in another query for London, like what, what advantages does this give me over that. -Well, so, you don't actually like, well, one, you don't have to type these extra letters and -And also, we notices that sometimes, people when it take an extra time to go back up to the query box to complete another or type another search, sometimes, you know, people get exhausted. They're like, well, this is what I'm looking for and so we hope that by kind of reducing the barrier to performing another search by making it all up dynamically that people will actually be more interactive with their queries and other things that they are looking for to get the results that they want. -Do you think people will find this distracting at all? -Uhm, so we've run a lot of user [unk] tasks and actually it turns out that they are many users actually, well, when we first start it, didn't even notice. There is like, all of a sudden like wow, these results, they are really fast and we really tried to optimize the design so it was not distracting.