"Tracking your feelings as you shop? Retailers explore new tech"
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CNET News Video
CNET News Video
Tracking your feelings as you shop? Retailers explore new tech
Somewhere in the mall of the future, a store may know exactly how I feel about a product just by the expressions I make while shopping.
Love it or hate it.
This technology is a possibility in the retail store of tomorrow.
We will showcase its.
Facial detection software at the largest convention for the retail industry.
It's the NRF BIG show in New York City.
Here, retailers scan [UNKNOWN] to learn how technology can be used to win over more customers and win an edge over Amazon.
Google which has mastered the art of [UNKNOWN] in the online face Offered ways to track data on you in the physical store space.
Detecting emotions with hidden cameras may be a far-fetched way of finding out if you really like those new pair of jeans, but there are plenty of ways to also track the flow of customers in a store and how long they stay in a certain area.
Of course it takes more than data to get a customer to step foot inside a store.
In an age of instant gratification and online one hour delivery, retailers are looking into [UNKNOWN] customization.
How about just order your own sweater in a store, get a coffee, 45 minutes later, bam.
You have your own custom sweater printed.
And designer sweater from Eileen Fisher no less.
Intel displayed the Shima Seiki, knits out a seamless custom sweater tailored to your fit.
No wasted inventory, and customers get exactly what they want.
In under an hour.
You can find the shoe with the perfect fit with a ten-second scan of your feet.
The True Fit Scanner, which also partnered with Intel, measures the shape of your feet and also the circumference of your calves That's handy when hunting for tall boots.
But why would you need your foot scanned in a store when you can just try on the shoes in person?
The idea is that now the store can recommend what shoes will best fit your feet.
And they have data on you as a customer for recommendations in the future.
What about finding the perfect fit when you're shopping online?
Augmented reality can provide some confidence.
Google's Project Tango technology is incorporated into phone apps, like this one from Wayfair, to show you what a piece of furniture will look like in your room or if it'll fit in your Space.
It requires a smart phone with a special depth [UNKNOWN] camera and only Lenovo makes one now.
So you maybe sitting around awhile before you could use it on your favourite smart phone.
From CNET I'm Bridget [UNKNOWN]