Exploding Kittens rake in millions on KickstarterWe interview Matthew Inman of the Oatmeal about his new project Exploding Kittens, a wildly imaginative card game that surpassed $4 million in Kickstarter funding in less than a week.
I didn't even expect it. None of us did. I mean, it's been the kind of thing where, like, I'm so excited about this project that I don't sleep. Like, I, I lay there at night, like just vibrating with joy of what's happening. [MUSIC] well when you're playing the game Bomb Squad the whole game you're worried about the bomb. Where is it? Like who has the bomb? Am I gonna get the bomb? There's all this striking fear of a bomb and I thought it would be a lot funnier if you were just fearing a kitten cause then the competition you're playing the game with is like where's the kitten [LAUGH] you know please don't let me hit the kitten like, and I love that. So we kinda struggled with it cuz the title was funny but we're also like blowing up cats, which is not, people aren't super into that. So. I know you guys had some moral dilemmas with that. Actually you offended- We did. [LAUGH] At first when I was drawing the card, I made the cat the bombs themselves. But it looked kinda like an angry birds game cuz you have these cats with like fuses coming off of them. And then I tried the cats just being suicidal and just blowing themselves up. But that still didn't really like feel right. [LAUGH] And what. In your heart? No, but it just felt like sad cats just killing themselves I don't think was gonna work. So what finally ended up working was the cats just killing themselves out of negligence. So in a few of the, the cat cards or the kitten cards. The kittens are doing things like they'll run across the keyboard in a submarine and launch nuclear bombs. Or, like gnaw on a stick of dynamite and blow up a pirate ship. So they kind of are doing it, doing things that kittens naturally do. Can you walk me through the process, the creative process of coming up with some of the action cards? I know there are some classic [UNKNOWN] characters, like that bear-adactyl. But you have like fat farts and cheetah butts and, I guess my real question is, what were you, what were you on when you were creating these action cards? Well, like a lot of them fell into place because of the kitty theme. Like for instance, if you have a bomb card, you draw it, you can defuse it, and then you know, you're not out of the game. And you would defuse the kitten using things like laser pointers and catnip sandwiches and like cat yoga. So those kind of fell into place because they fell off the team. The rest of them just sort of. I'm, I'm like an endless supply of non seculars. I'm like a non-secular machine. And I can just pull them out of nowhere. So I just start picking some of my favorite animals and turning them into weaponized versions of those things. And it, it all kind of happened. I've seen so many Kickstarters where you back the project and then instead of getting the thing you asked for, you get two years' worth of email saying oh, it's coming, it's coming. We just, this new thing is broken or we, the shirts were printed wrong or whatever. So we're really hesitate to, like, add things that are complicated. We just want to add like more cards, more game. We kept the Kickstarter really simple. We didn't want to do any complex reward tier, like t shirts and things like that. Mostly we just wanted this principle of if you give us money and we give you a game, you give us more money and we give you more game. So now that we've hit this milestone we're kinda like well what should we do next.