It is the honor of a lifetime, to be the first to welcome you to the Steve Jobs Theatre.
Introducing Apple Watch Series 3. And it has cellular built-in.
We have two versions.
Of Series 3, there's one with cellular at $399, and a version without cellular that has all the other great features at just $329.
Orders will begin September 15th and availability will be September 22nd.
This will bring cinematic quality, To virtually everything that you watch.
That's why I am so excited to introduce Apple tv 4K.
So now you'll have the biggest releases in the best picture quality
All on iTunes, all available for the same price as HD.
New Apple TV 4K starts at $179.
It joins the existing one.
You can order it starting on September 15th and it ships just a week later.
iPhone 8, this is a huge step forward for iPhone.
The design is all new, it has glass in both the front and the back.
using the new dual cameras and the A11 bionic chip in the iPhone 8+, the team has come up with a new feature called 'portrait lighting'.
You can pose a photo in the camera using the portrait mode.
The dual cameras in the ISP sense the scene.
They create a depth map, they separate the subject from the background, then you see machine learning it creates facial landmarks and actually changes the lighting of the contours over your face.
And that happens while your composing the shot.
iPhone 8 is incredible for shooting photos, it's incredible for video.
There's a third category Of use of the camera that's gonna become increasingly important in our mobile devices.
And that's augmented reality.
What's really cool is with AR kit the Meta tool on the new iPhone, we are able to experience games in an entirely new way.
And now iPhone 8, with its glass back
We're enabling the freedom of wireless charging.
[APPLAUSE] We're really happy to tell you iPhone 8 is going to start with twice the capacity at 64 gigabytes, and have a second one at 256 gigabytes.
And the price will be $699.
iPhone 8 Plus will have the same two configurations, 64 gigabytes and 256 gigabytes.
And it will be priced starting at $799.
We will be able to preorder them starting this Friday on September 15th.
And they'll be available a week later on September 22nd.
We do have one more thing.
This is iPhone X.
It is the biggest leap forward since the original iPhone.
Start with the super retina display.
It's 5.8 inches on the diagonal.
Now with the display going edge-to-edge and top-to-bottom, there's no more home button.
I know what you're thinking about.
Well, what about unlocking?
How do you unlock your phone with iPhone X?
Your iPhone is locked until you look at it and it recognizes you.
Nothing has ever been simpler, or natural, or effortless.
We call this, Face ID.
When you setup Face ID you just follow the on screen instructions and it tells you how to move your head around in the camera so Face ID can recognize your face.
And that's it.
You do that once when you set it up.
So our team created something called Animoji, these are animated emojis.
If you were by chance wondering what humanity would do when given access to the most advanced facial tracking technology available?
You now have your answer
iPhone X also comes in two configurations, 64 gigs, and 256 gigabytes.
They'll be priced from $999.
You can order it starting on October 27th, and they'll begin to ship on November 3rd.
So this is the future of the smartphone shipping this year.
That is iPhone 10.