Well we've made some beautiful refinements, including this gorgeous rose gold finish.
We've added matte-chamfered edges and an inset stainless steel Apple logo, just like the iPhone 6s.
But it's on the inside where the iPhone SE really shines.
It's got advanced technologies that make this the most powerful four inch phone.
So at the heart of the iPhone SC of course is our chips, our amazing Apple A9 chip with its embedded M9 motion coprocessor.
And of course people love taking photos with their iPhones, more than any other phone or camera.
So we wanted to give it our most advanced camera system.
So we've given it our incredible 12 Mega Pixel iSight camera with Focus Pixels, and True Tone Flash.
It can even capture 4K video.
And just like the iPhone 6s, you can edit up to two simultaneous streams of 4k video, with iMovie, right on the iPhone SE.
An entirely new iPad Pro.
Based around a 9.7 inch retina display.
And it weighs less than one pound.
We call it a True Tone display.
A True Tone display measures the color temperature of ambient light and adjusts the display to match.
It has two new four channel.
Ambient light sensors that measure both brightness and color temperature.
And it adds some new innovations as well as improvements to a wide range of apps I'd like to share some of the highlights with you.
Let's start with night shift.
Studies have shown that exposure to blue light in the evening can actually make it harder for you to fall asleep at night.
So night shift automatically shift the colors of the display to the warmer end of the spectrum which may help you sleep better at night.
So how's that work?
Well when it's enabled night-shift uses its iOS devices clock as well as its geolocation to know when it's sunset in your location.
And then, it automatically shifts the colors of that display to the warmer end of the spectrum, which reduces the blue light which may help you sleep better.
Our new woven nylon band.
Our new woven nylon band features a unique four layer construction.
It comes in a variety of vibrant colors.
We think it's gonna be incredibly popular.
At the heart of the Apple TV experience is Siri.
With Siri you can just ask for something great to watch Like, show me movies with Kevin Hart, and there it is.
Pick your favorite.
In looking for movie or TV show, Siri searches the popular apps so you don't have to.
We've added some great content app for Siri to search, we've got more coming, and we'll keep adding more over time.
Now we've got some other great features coming to Apple TV, like folders.
Now you can organize your apps on your home screen just like you want to.