Ep. 1490: Generate odor at will

Today is Wednesday June 15 2011 my name is Steven beach of I am -- -- and -- -- -- a buzz out loud David podcast of indeterminate length episode 14109. B oh my god we are getting really close to 15100. -- -- -- -- -- -- -- -- -- -- -- -- -- Maybe 18100 -- We need something like that penalty. Hey we know many are excited that we're pretty flaky language and -- -- -- -- and -- so flaky that we start the show at 10:51 AM and it's Wednesday dealing a rescue -- in between they. Our idea. -- -- -- -- -- -- -- -- -- -- -- So we were talking about the wonder pets before this show. And it is seen Steven -- -- -- I know he's gonna go listen to sign up with -- if you have kids is the coolest and weirdest its program of all time and we're here to save the baby -- -- that's ridiculous thing. Stay asleep get -- -- -- later -- maybe Olympic final and I'm not real loud even so that we had earlier Allard did play a lot of -- I onto the tech news today an exclusive report from -- McCullough here at CNET news.com apparently Fina has determined. That Google's web mapping and it's gathering of access point information similar to what I -- does. May be able to track your phone to within feet. Of your actual location using the phone or a laptop's unique Mac address. Yet our Mac address is an identified does not specific to Macs with some -- might be confused with them off the -- but you know you're. Any wireless device any device typically has not -- identifies itself when it's communicating with Wi-Fi networks. So what happens is on a lease -- sky -- service if you're not familiar sky hook. Was an bill had a way to map out Wi-Fi access points or sharing their connection so the use things like and -- -- card that was in your digital camera. Take trying to get a general GPS location betraying you later your location. Based on the map of these Wi-Fi points so what happens is if people have decided to share let's say use their phone as a Wi-Fi hot -- It would. Send out that Mac address because it's -- -- -- signaled their fort collecting that Mac address and the location was used. In that way would then be put on a record that Google sky -- have been collect. Right tests performed -- the last week but Dina and security researcher ash canceled honey show that approximately 10%. A laptops and mobile phones using Wi-Fi appear to be listed by Google as corresponding to street addresses and -- went out and found someone who. Was listed in that database that's on his current address -- and an address beneath the living. Live -- in Seattle but it was his actual home address these that he was pretty surprised -- -- such precise data on where the laptop used to be. About 5%. -- and that's what I have wireless -- list of matches appears to be closer. To 5% -- -- some people to speculate that Google might not be collecting. Mac -- is just from sites or from devices that are being used as access point -- broadcasting they're starting to wonder if it's also collecting Mac addresses that are on the network. Because. For example -- Cooper a cheap computer scientists at the Center for Democracy and Technology said her laptop was never used as a Wi-Fi access point. But her previous street address in Washington DC where -- in 2007 to 2009. Showed up in Google's location database Google spokespeople would not answer. The question of whether they're collecting Mac address information from devices that are not being used the access point. But if they are about would take that I mean it -- like take the privacy conversation up a notch especially since. Their whole practice of collecting access point information is sort of being scrutinized by congress. If they're electing Mac addresses from devices that are not being used as access points -- it kicks it up like. Ten to 29 -- and this has become a huge issue we saw what happened with the iPhone if they kind of brought in all the mobile phone carriers and you know hardware manufactures of how are they going to deal with this there's a GPS act which -- been. You know being -- -- you know talked about and argued since the late march and they're trying to really. Figure out these guidelines of what is acceptable and what's not. Collecting the data and holding onto it. Probably not acceptable at some of the points -- with a GPS sacked. That you know congress is hoping a look at and pass in the future would include setting guidelines legal procedures on electronic devices and location tracking which up to this point. There's been no lump you know no definitions -- boundaries of what that includes the government also show probable cause -- more to acquire this geo location. Information not quality problems we also see because. If Google stores this there are no rules or laws in place that say a government agency or entity can't just. On Mac the request this right now if a government requested we want. The information and from this Google committed. Just turn it over if they if they -- to area or another of barriers in place that. Exactly and Google has not responded they have not specified how you can remove your devices Mac address from their database. And a question asking that on a support forum and for -- with Google last September was never answered the other in that this is important is that Google's been up front about the fact that they publicly. But they collect the publicly broadcast Mac addresses of Wi-Fi access point. Where this becomes concerning with laptops and mobile devices -- obviously because if they're collecting that data all over the place they can use it to create a record if anybody who has your. Mac address which is a unique identifier to your device. Could potentially have a record of your location. And they're saying they're the real question is. Even though it's not surprising that the whereabouts of devices acting as Wi-Fi hotspots are being swept up in this whole access point scanned. There doesn't seem to be there seems to be some suggestion that there should be a way for Google to filter out mobile devices. For example you could identify the manufacturer right you -- filter -- Mac addresses from HTC. Like assuming that that's a phone sky hooks location database teams to be better than Google. The data and filtering out -- mobile devices in fact they -- they seem to -- basically. The way that they collect that access -- information is that if if the access point locations seems to have moved but they didn't write the data because really it's clearly mobile device in -- doesn't seem to be doing that or at least -- they're not doing and they're not doing -- efficiently sell. I mean as always with Google the questions like what -- they collecting and why -- Really to more why. And then on the flip side right we talked about location services do consumers at the end of the day. How many consumers really -- until it affects them because. You know they're still are many advantages of -- no reallocation data now we don't want to be stored and collected the -- and other means but the fact is that. If we give access these companies they can deliver services to us because of our location -- -- and there's this is like. Two sides -- this thing. Yet kind of funny -- -- -- on TV inevitably keep you know I mean let's be honest there's location based coupon at stake here. Seriously in his -- yes this is doing. -- There are ways that sound like though a few it -- but there but they're definitely was disprove your Mac address. And then there probably ways to hide that information in the first place but as -- went them with consumers want it but I'm gonna suggest actually that -- back -- -- somebody here at CNET. You how to. On how to Haider's if this information. And then it can go up on cnet's new awesome how -- -- say this is a very good way to promote and now -- -- I knew it was and how that was very excited to Velika I don't -- it didn't it just happened. -- -- And that -- nightly January of the super cool flight how -- -- dot cnet.com or renewing typically doesn't just launch yesterday yup and the minute rate that Medicaid program -- is that the thing. Yeah but check -- out -- got out he -- into common and hopefully will have some help for you on how to spend your Mac with predicting. Okay. There -- some other Google announcement -- actually they held an event here in San Francisco to announced some changes and improvements to Google search. And they are kind. I thought they were out there -- I really awesome so they have them. And two levels first about your -- -- your computer desktop and then your mobile device on the computer desktop. One of the date and a new innovations is you know sometimes you think about how can make search better then I would. Honestly I wouldn't I didn't see this one coming but they have a new feature that's -- -- -- that's gonna back to the multiple instant pages so what happens when you type in a search. It pre -- The -- you know the top link which you most likely will click on. It'll instantly and acumen in the background so when you click on it you don't have to wait for any load time of that actual page saves about three to five seconds that page loads instantly. And also this -- school because the faster that we get through pages. The more clicks that will go through which benefits them. And also see you know see more -- advertising also on the desktop side. Two other really cool things on the voice search now integrated also certainly jump back -- -- the instant paid search. Only available at the moment -- on Chrome and they'll be rolling that out gradually on Chrome. -- -- -- reminds guys are. All accounts. It's. Also armed you have if you're Mike is connected to computer you'll see a little microphone icon in your school and -- -- -- -- search bar. And you can click on that and do voice search. Directly through the browser that is that's. -- I love that -- even translate. I translate bucket into Chinese and you say that and it'll show you the search is the circle -- although as options. Voice or to be and again and another cool thing is image search you can do this in three ways you can either copy the URL of an image -- -- into the search box. And it displays pictures that match like that so they're using like. You know photo recognition under visual recognition on these photos all -- -- drag and drop a photo. Into that search bar in -- -- showing it's or uploading a photo that's rest you know residing on your computer's desktop. That's a Coke that needs -- be getting ready for work in the morning just ask your computer questions and ultimately insert academies are like -- that was the weather forecast for today you say -- government and a I -- and bedtime on like from all of my house the night there -- at least in my -- My office like this I can I use the voice search all that time on -- -- alone now and it is out in. Far and away the messed up. That I've -- and -- if that is the main thing. That's pretty cool right now obviously the financial impact that somewhat limited because -- only available through Chrome but they're saying that it could put pressure on other browsers to adopt the standard yet beacon and engaged in particular can have a huge. Add a -- a page -- instant page thing that's hot and the voice search that's not the image thing I don't know if I'll be using that as much yeah. There's -- -- how I say yeah you might. How sexy for doing -- for a video streaming easygoing manner the M. I'm just gonna -- -- -- -- queries a MacBook iMac computer from Oliver and implement also quick thing from the mobile side you go to google.com on your mobile browser it's available right now on both Android and iphones right now. If you go to google.com you'll see a few icons on the bottom -- -- like restaurants. On the you know cafe is and a few other type places if you click on the icon on the bottom it'll then instantly show them application where you are and surrounding businesses. This is really convenient and wounding -- of type being you know. Restaurants are you know even using Yelp review just pull up the Google search it plotted out maybe twenty restaurants right near us when I played with that -- like. That's awesome yeah with the review the rating right in there. Really really easy really. Really really you don't feel they're easy and doesn't -- we'll get to have Billy. And I. Last Sunday -- Though that we can hurry up and get in there and in other news today pandora went -- -- RI PO is happening as we speak. It -- -- at twenty dollars per share with a market cap of 3.2 billion dollars. I mean I'm at the -- that. So if you were called pandora and if -- was gonna Rother IPO somewhere around 79 bucks and and then they upped it to ten to twelve bucks and then. As they're released in public trading its I don't know what it's that at this moment that symbols. 1986. Yeah really it's -- peak I don't know but -- -- around twenty dollars on you know when it -- announced on around eighteen but. Crazy yet open its -- the -- over this -- as of our recording time until 11 AM Pacific time on Wednesday. It had a high of 26 dollars and open it won me the low as eighteen O five mouth about eighteen dollars and 85 cents. For pandora. The free Internet radio station which. As the Wall Street are all pretty devastatingly. Points out a basic broke down their profitability and while the other is that it this is just really well written and painful by roughly cooler at that Wall Street Journal. Who says basically that in. Investors -- path. On pandora for a couple of reasons one is that the proportion. Of advertising to content is. Is that basically the -- very bad there's only 1% 1% of listener hours are devoted to -- compared to traditional rate radios roughly 20%. The -- -- an. Is that it has a ton of competition modify has in fact signed deals with three the big four music labels in the US Apple Amazon and Google are all in the game. And the royalty ray that's the big one and this is where the killer is the royalty rates are just going up. And up and up and are scheduled to increase every single year until three point fifty. Yes and they have up to this point 34 million active users up fivefold since 2009. The revenue doubled last quarter but because of these royalties the thing with pandora's business model is because they're streaming music. They still have to pay royalties every time so it's not like their profit margins are increasing. The more people use the service the more royalties are going to pay -- so you don't see a widening gap of profitability to see it -- stayed the same. And what the royalties slowly increase seen. By 2015 that actual profit margins gap is going to shrink. -- basically like you have to pay so much for every new user that you almost wipe out any potential profit and less seeking can -- him and advertisers to get on board but so far. The rates are really low. And advertisers don't seem to be on. Anyway. Alan little I keep on invested little bubble popping. Here possibly let you know that elect a black men aren't in their economic -- of their service on there have -- a good day. I love their service right now I'm just not gonna invest and there's not and I can't anyways. Useful sometimes you know that we can't -- ever having to click in the bubble the first time around -- that Clinton is now. I did buy a house there and anthems. Well our South Korea that update -- house and I'm not immune. Anyway industries are ever at techcrunch they've they that they have received about fifty megs of information detailing. A new photo sharing app for -- phone. From FaceBook. That they -- it looks. Only -- zone and. Amazing so this is just one of the screen shots they say -- really posted a lot more but the focus of this FaceBook iPhone app which could be. Integrated into Facebook's actual mobile app or via standalone. They describe it has pretty much combining all the killer features of the hot -- -- right now they they say it path meets in the Graham. -- -- -- -- about coming up. -- -- -- -- lack of some partner or -- it if it's part of your social graph that's already been establishment based but that it works but it doesn't. Doesn't work. Yeah that didn't I'm -- like. If it is integrated with it but just like you say the the dirty read this data point that FaceBook has six billion photo upload did not -- that -- -- month. Did you read the data point that basically get six. Billion photo upload per month I got Italy didn't. Does that mean you did read it and adds to -- -- with -- have been silently. I figured -- -- I don't know what happened that it out about a hundred billion photos in total. So yeah if -- lines of the photo sharing app and the so lot of loyalty to instant and I don't I don't know if. Dancing and music and automatic -- to put a face but nothing get it helps the casual -- user that already upload -- FaceBook gives it gives them a few more features but. But instead -- crowd you know the fact that you can send it to all your different social networks via that is a big deal -- -- differentiator. In cigarette by the way out of march 2011 with adding 130000 users per week and just -- -- -- -- a couple of days ago that look like talking about how many users answer Graham has now and not close the four million dead or alive their own formula or three and a half million right now it's a nice map -- -- -- to have to make it really really easy but you're right in the ability to shared all of your network that. It probably -- That's -- -- more more nerdy tech crowd that's listening right now for really that's for you. Everybody else honestly believe that this but if that's what it's -- totally. -- take a quick break when we come back a little bit more FaceBook news not quite so happy. Deep inside Apple's retail strategy which primetime until a little bit about and also. Similar -- on TV. He's just -- Welcome back to the show friends and family Molly Wood in the house hello. I'm not meet soon. Can't and -- -- think -- my mom doesn't listen to head out now I -- -- rub your company that our guys back the stories. The Electronic Privacy Information Center this is kind of a follow up well last week there is a lot talk -- here. About Facebook's new facial recognition tagging feature. That they thrown into the mix the Electronic Privacy Information Center is leading a group of privacy advocate groups to file a complaint with the Federal Trade Commission. Over Facebook's use a facial recognition technology. The space -- tag suggestions feature gained a lot attention this is where you know based do you say. What they they take that basically the facial technique. Facial technology. It only applies to your friends. That you know from what they're seeing -- there's booklet philosopher -- and I. The other thing that -- create basically this gigantic image and an ethnic identification system that is under them. Now this sole control of we -- thing and so much. Is this yes -- the sole control of FaceBook. So it they've got like you know government caliber potentially TV image recognition that recognition system that -- -- has access to and that they can -- eight. -- that right now only applies different but it would be. Really kind of a trivial matter perfect but to just turn us on -- public photos and men engage in all that scary things we've talked about like let the finger please upload a photo identify have been in and around my. -- there -- a complaint contends that and -- Facebook's privacy it violates its its privacy policy. On that also constitutes unfair or deceptive trade practices and in essence endangers individuals and -- to their -- -- I mean I don't like the idea that even though where my friend I don't of the tag automatically and -- pictures Buena going to be as a suggestion. I mean -- -- base of Facebook's argument as though we're not tagging. Right -- their argument is we are suggesting it we're trying to make tagging easier we scanned the the people and we say -- we think this might be -- -- -- and Bob. And then you can if you want to or you don't have to do my mom would love that I think I would love that actually for some of the photos that I upload and then. It's not like people don't already tag your photos without your permission -- -- from -- -- -- true true no true true. Leg into ha they you can and then you as the the fret the -- Unwelcome -- tags friend can only and figure out the -- is such a thing like look we're trying to global system to make it easier. Although the complaint points out that official -- -- And recognition systems in general are ripe for abuse because they make it easier to identify and tag individuals. That's and the governments are doing to make make it easier to attract and criminals it's into the just don't like it -- -- FaceBook and -- Might have a system that's way better and that -- but right now there is suggesting tags but. Did did we have short hop to like -- and tag them for you. -- housed on -- to people right in the seem like it were people that our listeners not people but the buzz town where they in favor of it today like it they didn't like it. With 55. There's a little worried that stocking in the and governments and I just hate it when I get tagged -- like a plant in the background. I'm not a plan. -- You know when someone does that -- like the -- you ever tag your friends on random items and a picture just banality -- kind -- -- like I actually that's -- -- listing them on something -- like -- -- -- like the random person in the back down intact my friend just to (%expletive) them off. -- you -- lookalike friends -- ever do that. All of the alerts think you're having a separate -- is -- -- celebrities you like I tagged my friends that look like my other friends and tonight that's not Mia might not dismissing it in -- and related article -- -- This is I haven't completely and related -- the topic -- It that I hate that as like -- until you start tagging your friends to look like it's really it's it's it's -- the -- and -- -- an attack Linux the next random a blonde -- to them that I get my would you like. Me and in the way hotter. And he knows that that's if you mean -- Bagram is analogous to get in her -- -- and -- -- -- -- -- defense -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- There's the cool story and Wall Street Journal today they appear to have gotten their hands on the customer service manual. For that Apple retail stores. And there. They're kind of reviewing the secrets of the Apple retail experience and the genius bar in particular. Where they say it is all loyalty. No negativity. The geniuses get paid way more than other Apple Store employees and yes in case you're wondering -- are not allowed to talk about African anything -- Of course not but I didn't say. I read this and I was like yes. That is why Apple -- winning -- -- -- so much more stuff lately that's whether filtered through the roof that's whether retail stores are those successful because even Nordstrom. -- Wall Street Journal -- a spokesperson from Nordstrom which has. -- you know by many -- some of the best customer service and any retail experience they do zero training. They're not in other expected to learn on the job whereas. At an Apple Store anybody who even works there -- -- -- shadow another Apple blatantly not even allowed to talk to customers up until certain amount of -- like. They're not messing around with customer certainly -- Thing okay so inside Apple -- the -- those you that don't know long before this job I did work there for about now like -- and happy years or so but. You know some of these things that they point on this article are true but some of them are necessary -- you because it to be gaining the whole purpose of the store was like. I guess you'd almost say it was kind of like to spread. The good will -- feeling the culture of Apple like -- it's all about the customer and and they still kept those things in place but I can definitely tell you when I left. It was more all about the metrics now in the -- about this is that that. L lot of the regime of the earlier Apple -- -- like all about promoting the brand. Taking care of the customer walk them through then it became what -- attach rate you attacked Apple cared of this do you attach mobile me to this and you are measured against short appears on a chart. With numbers and a became a lot more metrics driven and that -- Change the for those of the people that -- like. -- here -- you know. We love the Apple brand so we're here to spread the love -- -- people end up leaving because it wasn't like that anymore but one of the things were they killed it though. Is without a doubt -- with their training in their genius -- the consumer that. Apple's sole purpose was bringing in PC users now as their main their main point conversion point right now and if you go to any store. That is sold -- PC you're not gonna get hand held. Through a process that makes you feel good about your purchase and that's what the genius bar and that's what this trained -- so they've really. Leverage that point but at the -- I can tell you to -- And it's all about metrics and it's changed yeah it's all there are -- -- there are gonna be jailed gold there are -- me. The kind of gloss over that because the success started from that you know. That mentality but it's definitely -- the metric driven anyone will tell you that works in there -- into and that's also why. You have this recent story about one of the employs a census. San Francisco store. Wanted to start this union for Apple workers because you know Apple retail store workers if your regular -- -- you where you make like nine at sixteen bucks an -- the geniuses. Worth thirty dollars get about thirty dollars an hour. People in the stores their promise or their hope is because they love Apple so much. There's this idea thrown out that you can make it to corporate that's everyone's dream right go to corporate. Work in the English work in the big building but it opportunities are far and few between once the reality hits. That it's not that he's the go to corporate you're not going to. Dead then things change and that the other point is that. Apple has this model where they have these storms stores if you have best buys it here where you are -- even before they had CompUSA is. They had a store within a store that had kind of an Apple let the people that work at those stores and stores. They're they're bringing in forty to fifty K with commission. Someone who works at an Apple retail store. There is no commission there are no like rent adamant that so -- working for metrics without any rewarded and facilities treating this kind of different. Scale. -- you know what you can make whether you and I do the idea feel like Apple plays on the back penalize people that wanna work -- Apple love the brand but they after you go to the road to tenants are losing that. Enjoyment of it because you're not get rewarded -- know someone a CompUSA or best buy is making 5060 -- -- in the same exact thing that you're doing. And be measured -- metrics like -- They think of it they say -- the -- that Wall Street Journal article does point out that overall they they experience has declined slightly over the years because like you said there's not just that pool. Of fans to choose from like at some point these are people who need a job and they're not. I hate that Jeremiah basal like -- you inside their. I don't mean I can go on but I think this is a show illegal under your data. This is -- show we're not here to talk about Apple time again I mean there's there's there's gonna bad but I think overall. Without a doubt I mean there they've excelled at -- the customer that -- -- for the most part. I feel like they're taking care of. Yeah that I that they have a customer service manual I think as -- -- along as Apple's liner -- like that alone is good for retail and -- it's been working and also an interesting note is that the -- guy who helped turn Apple into -- retail star by designing basically some of these stores Ron Johnson. Is now -- totally fascinating he's going to become the CEO of JC Penney. Was a 10909. Years old going on about a thousand years old. And he is now faces the task of getting that I mean in sort of like our savior of academy of Apple retail experience like. Make JC Penney go -- -- do with that as the fascinating. Move I think. -- Ron Johnson -- was really just to let you guys know like what how does someone go from Apple to JC Penney Ron Johnson was actually com. Because I don't know what his exact title is that probably VP of retail management for -- -- -- -- he went to Apple. And he kind of brought -- -- these new brand -- -- you feel like targets going to be more upscale have these like identifiable. Brands and styles which then eat so he he helped them launch. Targets image -- -- then came over to Apple and really push the whole customer -- consumer experience. He was he would come into our store -- -- to that I worked with constantly probably like I feel like once or twice every month. And so now you know he's probably a little over it and he wants -- built for bigger better things I mean. Reinvent JC Penney -- -- going to be interesting that'll be in -- you see how that plays out because. You know when you have -- so many products out there and a retail store. It's not like you can focus the training it's gonna what are living -- to differentiate themselves Apple's different you have like seven products -- -- I can walk you through it. We'll see immediate turnaround target no question -- -- Barrel last BetaNews before we get into the quick hits the Department of Justice has apparently in the US antitrust enforcers. Sorry. -- It took you an idea that they -- -- -- They have given Google -- go ahead to go ahead and pursue its 900 million dollar opening bid for all of those Nortel high tech patent. Which would presumably allow Google to become their -- -- carrier. And -- But it gives them a huge leg up -- against rivals in the bids for the -- alone and in the patents themselves cover all kinds of sort of telecommunications. Yeah things that can make Google -- obviously forced. To content -- also I mean these -- are some party have a lot of you have groups that have nothing to do it like Google Apple race to see that are trying to potentially acquire these pads themselves so then they can use it as a work just of their own to see other companies are violated patents. Yeah and north of that they can create as as the -- like -- parent company Google wireless. -- -- -- -- -- -- -- -- dog or your own carrier doesn't know letters or knowing pilots Susan -- quickly tally gave the here's a smart way to distribute your malware will. If you would like to get a lot of Android users infected with your -- you should definitely disguise that malware inside Angry Birds add on. -- -- -- -- -- Selling smart and if we can wipe them off the Android market after an engineer or someone brought it to their -- -- so but yeah that's a real smart that's really smart yeah. And -- Very tablets also Verizon adding ninety more cities to its LTE network. Since you'll be trait we're gain expanded LT network but -- include Sacramento Hartford Connecticut boys at O'Hare is very Pennsylvania Indianapolis Indiana and you know. Let's look at the article nineteen Marin but that's -- coming out faster and faster also sprint is tweaking its got tat tablet data plan. Hard to think sprint is -- -- it to land land those three things and will add on that limited WiMax. To those tablet data -- -- is good news plus a higher usage tier when they -- the first WiMax tablet which will be the HTC view forgy. I would like to look at and in more tablet news American Airlines is offering Samsung Galaxy Tab ten point one tablets to first class passengers -- coach. So they'll be able to you know have the option to play -- you know have a little -- to keep -- company. Pretty it up pretty big perk up like them to other Samsung galaxy -- -- -- what is awesome that's a virgin America south first leopard have been there with good stuff. Okay next out of science news. The kind of just a heads up because at 11:20. AM Pacific time when the -- or right is like now -- -- -- logo. And I understand if you all left their lives -- go to YouTube because it's. YouTube was live streaming a 100 minute long lunar eclipse actually we had to start what -- go to YouTube dot com slash Google. And it's happening right now live -- you guys can check it out on Google's official YouTube channel page so I'm. -- -- that -- consider that a heads up because of it happening now and attended -- went to the going to be about a hundred minutes on. Well the hot guys don't talk. As the moon's overlook the -- -- -- a lunar eclipse that you a couple of months ago actually and I watched it from -- pretty amazing that's pretty sweet. I Wii at a couple got a little passel of happy ending stories to get you good times good times every line. The -- like half happy ending half science news because apparently. Researchers at the university University of California San Diego in collaboration with Samsung's advanced Institute of Technology. Are working on from television they've been talking about this forever -- now. And now the researchers -- -- proof of concept paper published this month. Have demonstrated that it is possible to generate odor at will be. And it. I was imagining my child going I executed. -- -- -- -- -- -- The for a anyway. And I until needle on a proposed C -- Where they compact device small enough to fit on the back of your TV. They can contain potentially thousands of voters display I'm fired up right then -- like a huge issue test this in a -- -- movie theater before you bring it to my home. And don't do this -- Don't -- it it is that nobody although it is doable nobody -- And then let's actually demonstrate on hand for the -- -- and answer yeah I agree which is just cool apparently Paul McCartney. Want to be able to sample and remake his own music even easier way from the cloud has so. ST when you found this article you wanna talk about real quickly yes so Paul McCartney is working with HP and they are digitized and his entire collection of of digital music and tape like music on actual tape like two inch -- and stuff so that like -- these tapes and then. The -- them all through a giant clouds that he can access this from anywhere in the world you can mean any recording studio ambulance and pull up my little. Tracked it -- the other day and and its its really neo. He's there based that they making a big digital archive of all that stuff but it's really just for him to personally. Access all that stuff but hopefully maybe -- they'll become public that we can all access. I hope lol -- -- taxes so that I can access. That's what I want. Now -- have would be in. Credible it does even if he just made a small portion of this available and is that Lego re mixed you know like oh -- with my -- thing I mean that they goodwill alone plus does the coolness of being able to remake your own -- with the public finale that would just be. And -- -- -- that you know you know one thing is the most important thing I learned from this article about the story. Is that at teal -- waterfalls of bitter rhyme from -- current. -- and both giant and -- flying again. I had no I had no idea and Caledonia. Diller's opinion article about -- -- -- with as generous donors than that with garageband by the and that. You mean. Put out some separate mixing in of -- the area via. Paul McCartney should do that -- About call you -- Paul -- due to -- -- do we do it geo do we. All right we wanna hear from you we love him for -- let's go hit up our feedback -- All right this one comes to us from Christopher holds down built -- sorry easily build a -- out. -- we're gonna do we're gonna feel like children gonna kill. Larry inside build an easy that's language -- like that easy easy. Okay -- -- -- Christopher is an inside joke does he company -- dug it out. Christopher. Writes in -- you might like to include in your report tomorrow that the Big Brother rat you mentioned yesterday that record -- the passcodes. Was removed from the -- bar. Those lonely old apparently according to the blogger -- -- believe that he was the third -- justly harvesting user passwords. And yes actually we think we all thought zealously let us know on like I got a call from Apple. Yet -- -- Yet not that's not its pricing and now he's been booted from Napster but he -- he's appealing. My own good -- Speed and Apple Richard Griffin to take -- with all the sites being -- you know it security measures iPod has -- -- an encrypted backup for the password like one can do with an iTunes backup. I -- -- up application data but some applications are not password protected. Though someone were to get a hold of my -- plowed back out. When they -- my data. -- want to be untethered from my laptop but I want to make sure my data will be -- The very good question and I donated of course they can talk about it they don't wanna get in the nitty gritty of it so you would hold -- but using. Are available. Encryption but in good question -- we really just don't know until they say something about it -- in -- story just from today actually wondering whether the IT -- should in fact the year. That. Time now I'm sorry I'm like I'm looking at this -- other that you take over pop about it -- them. It way to load the page first Q and then load the that's super helpful yeah that makes my job really easy trying to put these -- -- First the world problems guy's first world problems. So this. Ideal way. There was there -- certainly people are looking at that we'll try to look a little further and today in the security question because I'm sure it is there and there's you know any time your. Monkey with the cloud. There are security risks I want you to read this -- -- -- Might -- redevelopment and -- hundreds and that have been hearing a lot of podcast about your kids quickly -- new tech but can't wrap their heads around old tech even -- randomized to me about his toddler -- -- can expertly navigate an iPad but can probably only -- five words a minute on standard keyboard. So my question is have you ever seen Star Trek four you know the -- -- enterprise goes back in time to get -- -- and -- has no idea what he's an old computer. That can be a few years younger generations -- tune to talking into -- responsive might. And -- to highly tapping away at the screen -- coming across the vintage non touch monitor. I -- -- well I wouldn't want to live in the future also because of the sharks with African laser beam. Think -- -- buying. It but and that's our donor email. -- -- -- -- -- -- -- -- -- I really idea totally irreverent look that got his farmers and that -- partly -- at all. -- -- But -- this does this does call for it did a -- moments it is. I wouldn't -- I would definitely. In the look. Then you can then RA guys on the let's get it we're gonna wrap things that because we need to get -- let's move in but. They burning it out does remembers show notes below that cnet.com all the articles and stories that we talked about you can buy and then here you guys can also calls at 80616263. With just thirty to 452. With them. Hello computer thought at all alcoholic than red Apple loaned the nuclear Apple I -- looking toward the new Leo was full. It was an out of beta tell the mighty -- it's -- love -- -- went down but Cynthia dot com their email address that your. -- happening again by -- looking tomorrow the guys. But what they -- --