Daily Debrief:  Apple's 'Let's rock' event didn't surprise
Daily Debrief: Apple's 'Let's rock' event didn't surprise
3:31

Daily Debrief: Apple's 'Let's rock' event didn't surprise

Tech Industry
[ Music ] ^M00:00:02 >> You think that the hour-long presentation from Jobs today met expectations and all the hype leading up to it? >> I think it did because I don't think that the hype around this one was as much as other events have brought in the past. I mean I think we were all pretty sure what to expect from the September iPod event from Apple these days. You're gonna get new iPods across the board in time for the holiday season and that's what we got today and you know they actually, I think this is one of the few events where almost everything was in line with the rumor mill. You know that doesn't always happen and we could see that today. So there were really few surprises I think actually in the event. >> Of all the changes that were announced, what impressed you the most or what do you think will excite the fans and consumers the most. >> Well, you know, it's gonna be interesting to see if the iPod Touch really does become the primary iPod in Apple's line up. That's what they would like that to do because it's more expensive, they make more money on it and it's frankly more interesting, you know it's a little computer. I'm not sure the people are ready for the iPod Touch to really supplement the iPod Nano as the primary iPod in Apple's line up, but I think with the new colors, and some of the new features on the Nano that that will still be the primary selling device in their arsenal. >> Throughout the entire presentation, we heard a lot about this new Genius Tools, the genius feature through iTunes. It seems just kind of like a cheap rip off of the Pandora, sort of, but I don't know, is it that exciting really? >> Well, it can't be that good because if you put Bob Dylan and John Meyer together, so I don't know what they were thinking on that score, but, I mean that's an interesting thing that people will like. I don't think that's the kind of thing where people are gonna be like, oh, I'm gonna run out and buy, you know a new iPod in order to do this. But, I mean, let's face it, Apple's got what -- 73% of the market already. I mean adding little features like this just keeps people on their system, you know. I mean if other services have features that are worth adding, they're gonna add them probably over time. I mean, you know if anything given credit for the not inventive years syndrome which happens to lot of companies. >> Since you are a headline writer, what are some of the headlines that you would throw out about this event? >> Well, I think the most important thing to be honest is the release of the iPhone 2.1 software. I mean, these are products -- all the products themselves, the new Nanos and the new iPod Touch, we were pretty sure this is all coming. But Apple needed to fill the gap that was happening with the iPhone and the iPod Touch. All of these applications store crashes, all the reception promise of the iPhone, I mean that, you know he spent about 30 -- 45 seconds talking about that and that may have been the most important thing that Apple released today, but that being said, you know I think they really did sure up the Nano line up going into the Fall, you know they have colorful products, interesting products with good features that I think people will like. And they continue to shine in the iPod Touch into a little computer and the center piece of it's iPod line up. So I gotta think a headline, you can make of course make me do it on the spot here. >> Absolutely. Theirs was the funniest iPod ever. >> Fun is not the word. I think someone needs to go back to Steve and explain that fun is just not a word. My editors are not gonna let me get away with saying fun in a sentence. >> Would you use the word successful as far this launch goes, this debut of some of these new products? >> Yeah, I don't think the bar was set very high, so I don't think that you know -- it was definitely a success. I think they've got new interesting iPods, but then again I mean this is sort of, you know this wasn't like China pull off, something like the iPhone launch or MobileMe launch or new Macs even. You know this is right in their wheel house. The iPod means Apple to more people around the world, than any other Apple product and so they need to keep making smart incremental changes to that product and I think they today. ^M00:03:29 [ Music ]

Up Next

Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse
240411-site-can-disney-save-the-apple-vision-pro-v1

Up Next

Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse

The Ocean Cleanup's System 03 Collects Plastic Pollution at Record Levels
The Ocean Cleanup System 03

The Ocean Cleanup's System 03 Collects Plastic Pollution at Record Levels

Latest iOS 18 Rumor Roundup: New Designs, AI Tricks
240404-yt-omt-ios-18-siri-ai-v06

Latest iOS 18 Rumor Roundup: New Designs, AI Tricks

Apple to Talk AI in June: This WWDC Is a Big Deal
240328-yt-omt-wwdc24-v07

Apple to Talk AI in June: This WWDC Is a Big Deal

What Google Gemini AI on the iPhone Could Look Like
240321-site-apple-and-gemini-ai

What Google Gemini AI on the iPhone Could Look Like

Microsoft Surface Pro 10, Surface Laptop 6 Are Here
240320-site-microsoft-surface-pros-first-look-v2

Microsoft Surface Pro 10, Surface Laptop 6 Are Here

Everything Just Announced at Google's AI Health Event
sc-googlehealthai-00-02-29-25-still001

Everything Just Announced at Google's AI Health Event

Everything Just Revealed at Nvidia's GTC AI Conference
nvidiastill

Everything Just Revealed at Nvidia's GTC AI Conference

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro
nvidia-vision-pro-image

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro

Nvidia Shows Project GROOT and Disney Bots at GTC Conference
robot-2

Nvidia Shows Project GROOT and Disney Bots at GTC Conference

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Tips and Tricks for the AirPods Pro 2
airpods-pro-2

Tips and Tricks for the AirPods Pro 2

Apple 'Mercenary Attack' on iPhones Explained
cnet-vertical-wing-opener-new-alpha-00-00-31-22-still001

Apple 'Mercenary Attack' on iPhones Explained

What's the Future of Phones? Expert vs. AI
240412-site-what-is-the-future-of-phones-expert-vs-ai-v1

What's the Future of Phones? Expert vs. AI

We Revisit the iPhone 15 Pro Max, 7 Months After Its Launch
iphone-15-pro-max-7-months-later

We Revisit the iPhone 15 Pro Max, 7 Months After Its Launch

2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
cnet-audiq6

2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling

Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse
240411-site-can-disney-save-the-apple-vision-pro-v1

Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse

Most Popular All most popular

First Look at TSA's Self-Screening Tech (in VR!)
innovation

First Look at TSA's Self-Screening Tech (in VR!)

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
240123-site-samsung-galaxy-s24-ultra-review-4

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost

'Circle to Search' Lets Users Google From Any Screen
circlesearchpic

'Circle to Search' Lets Users Google From Any Screen

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
asus-preces-00-00-25-11-still003

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop

Samsung Galaxy Ring: First Impressions
samsung-galaxy-ring-clean

Samsung Galaxy Ring: First Impressions

Best of Show: The Coolest Gadgets of CES 2024
240111-site-best-of-ces-2024-1

Best of Show: The Coolest Gadgets of CES 2024

Latest Products All latest products

2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
cnet-audiq6

2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling

Hands-On with Ford's Free Tesla Charging Adapter
pic3

Hands-On with Ford's Free Tesla Charging Adapter

Nuro R3 is an Adorable Self-Driving Snack Bar
240320-site-nuro-r3-first-look-v1

Nuro R3 is an Adorable Self-Driving Snack Bar

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
240304-site-nothing-phone-2-first-look-v3

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day

Best of MWC 2024: Bendable Screens, AI Wearables and More
240229-site-best-of-show-at-mwc

Best of MWC 2024: Bendable Screens, AI Wearables and More

This Concept Laptop from Lenovo Has a Transparent Display
240225-site-lenovo-translucent-laptop-concept-v3

This Concept Laptop from Lenovo Has a Transparent Display

Latest How To All how to videos

Tips and Tricks for the AirPods Pro 2
airpods-pro-2

Tips and Tricks for the AirPods Pro 2

How to Watch the Solar Eclipse Safely From Your Phone
screenshot-2024-04-03-at-15-47-11.png

How to Watch the Solar Eclipse Safely From Your Phone

Windows 11 Tips and Hidden Features
240311-site-windows-11-hidden-tips-and-tricks-v2

Windows 11 Tips and Hidden Features

Vision Pro App Walkthrough -- VisionOS 1.0.3
VisionOS 1.0.3

Vision Pro App Walkthrough -- VisionOS 1.0.3

Tips and Tricks for the Galaxy S24 Ultra
240216-site-galaxy-s24-ultra-tips-and-hidden-features-2

Tips and Tricks for the Galaxy S24 Ultra

TikTok Is Now on the Apple Vision Pro
tiktok-on-vision-pro-clean

TikTok Is Now on the Apple Vision Pro