Today. We're going to introduce.
And -- this would.
So let's take a look at the brand new iPhone fine.
It is an absolute jewel.
It is the most beautiful product we have ever.
-- are non.
We'll put her to -- up on screens they continued even bigger.
That's so small.
And this is iPhone 5.
Okay. We'll -- you.
Through -- I hope when we're done you'll love it just as much as we --
So iPhone 5 it is made entirely. Of glass and aluminum.
It's designed and built to an -- -- -- -- standard unlike anything we or anyone in our industry has made before.
And I don't think it is an exaggeration to say that the hardware and software engineering has gone into this product.
Is the most challenging our team has ever taken on what they've accomplished. It's simply amazing.
So let's walk through it first.
IPhone 5 is the thinnest phone we've -- -- It is the -- as well.
The new iPhone 5 to seven point six millimeters -- -- 18% thinner than the iPhone four --
And best of all it's the world's thinnest Smartphone.
It also weighs just -- 112 -- that's 20% lighter 15 lighter than the iPhone four apps.
Volume electrically -- smaller as well.
So before you get into it.
This is the -- monumental challenge the team -- got.
Can you make a phone that has everything the iPhone four S house.
Before -- talk what new features and design that's thinner lighter and smaller than the previous product.
It is really easy to make a new product that's bigger everyone does that that's not challenge the challenge is to make it better in smaller.
So let's start with the problem.
It starts of course with the display.
IPhone 5 as a Retina Display the same 326. Pixels range and it is a stunning display and everywhere.
Every iPhone to -- have had a 3.5 inch screen.
But the new screen -- iPhone 5 to four inch display.
In terms of pixels that's 1136.
By 642. The same -- but taller giving it a -- sixteen by nine aspect ration.
But why would we designed that way what is the design center for a phone.
It's that it's your hip.
A phone should feel great to hear it yet and more importantly should be easy to use with this magical device we don't carry called horizontally opposed Bob does most of the hard work force.
-- any carrier phone should fit beautifully in your hand.
-- easy to send messages typed emails surf the web and that's just how we design iPhone fine.
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