Apple at 40: Where to next?
Apple at 40: Where to next?
1:56

Apple at 40: Where to next?

Tech Industry
You've just seen some pictures of Macintosh. Happy Birthday, Apple. Apple has reached middle age. The tech giant responsible for the iPhone and iPad turned 40 on. April 1. From humble beginning in this Los Altos, California garage, Apple has become the world's most valuable company, currently worth $584 billion. What is iPod? Well I happen to have one right here in my pocket, my friend. [LAUGH] There it is, right there. [APPLAUSE] In 2001, the iPod and iTunes store helped redefine how music was consumed. Then came the iPhone. Today, Apple is going to reinvent the phone. But in the years following the death of co-founder Steve Jobs, many wondered if Apple could innovate at the same pace. For Tim Cook, he's doing a lot to keep Apple growing in the markets it's already in and kind of looking at some other areas like the Apple Watch, but he hasn't really taken Apple. Into a drastic new product, or done something really revolutionary in the way that Steve Jobs did. While the iPhone remains a successful business, newer products like the iPad and Apple Watch haven't sold as well. An Apple car could be on the horizon. Code named Project Titan, Apple has reportedly been sourcing test facilities for the vehicle. There is also areas like virtual reality and augmented reality. I'm sure we're gonna see something from Apple in this area at some point. It's definitely getting all the buzz. Everybody's trying to jump into it. Tim Cook said it's really interesting and he doesn't think it's just a fad. Also in the works is a streaming service for watching selected channels on Apple TV, but deals with networks have For now it joins the 40 something club alongside other big tech companies like Microsoft and IBM. In San Francisco I'm Lexy Savvides, cnet.com for CBS News.

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