Paying for Amazon Prime just got more pricey.
That is if you pay month to month.
Amazon is raising the monthly fee for Prime by $2.
It's now $12.99 up from $10.99.
The student rate went up by $1.
Now it's $6.49.
The higher prices kick in a month from now.
Now on February 18th.
But if you pay for the Prime membership in one big yearly lump sum, well that cost will not increase.
It's still $99 a year.
So what that means is, if you pay month to month, you're really paying about $57 more in the long run.
Now, Amazon has this month-to-month option as a way to appeal to a broader set of customers, who want more flexibility to try out the benefits, which include free shipping and access to a library of video and music to stream.
It's estimated that 90 million American households have Prime.
Now, analysts see this increase as no surprise, Prime shoppers spend twice as much as non-Prime shoppers.
Buying little things more often without paying for shipping yet at the same time Amazon is having to deal with the cost of shipping fees increasing.
This isn't the first time Prime prices went up.
Prime began in 2005.
And it used to cost $79.
But in 2014, it went up to 99 bucks a year.
Will the new prices change your name about paying for Prime?
Let us know in the comments.
I'm Bridget Carey and you can always find free delivery on the latest tech news at cnet.com.