Walmart has delayed the launch of its paid membership service, according to a Tuesday report by Recode. Walmart Plus, which will reportedly cost $98 a year and include perks such as same-day grocery delivery and discounts at Walmart gas stations, aims to be a potential competitor to Amazon Prime.
The service was first reportedly slated to launch in March or April but was delayed due to the. It was then , but that didn't happen either. It's not clear when the new launch date will be.
Walmart didn't immediately respond to a request for comment.
In May, Walmart said its e-commerce sales in the US jumped by 74% in its latest quarter, thanks in large part to a boost in online grocery sales in the midst of lockdowns. But Walmart still has a difficult task ahead if it wants to take on e-commerce giant Amazon. As of March, Amazon made up 39% of online sales in the US, while Walmart comprised just 5%, according to eMarketer. Amazon Prime, which costs $119 a year, has more than 150 million paid members worldwide.