This story is part of. All the latest coverage from Apple's annual developers conference.
You're not limited to being a robot or a poop emoji anymore -- now Apple lets you make your own Animoji, calling it "Memoji."
At itsin San Jose, California, on Monday, Apple announced new features coming to that let you put a digital mask over your face in iMessage.
When Apple first introduced Animoji alongside the iPhone X, the only device it's available for because of its front-facing True Depth camera, there weren't many character options. People were limited to Animoji like cats, dogs, and a poop.
Apple has expanded the feature in, with new Animoji likes ghosts, tigers and koalas. But the possibilities are almost endless with Memoji, which lets you customize your own digital masks to whatever you would like.
"We wanted to take Animoji even further," Craig Federighi, Apple's senior vice president of Software Engineering, said on stage at WWDC. "You can now create your very own, personalized Animoji."
The face-tracking feature follows your movements, so when you smile or raise your eyebrows, so will the Animoji. Apple also showed off a new tongue-tracking feature and extended Animoji to FaceTme chats.
"We're all going to be sticking out our tongues to our phones in the near future," Federighi said.
Apple's update for iOS 12 joins the race in customized emoji, a popular feature that companies like Samsung and Snap are both chasing. Samsung launchedwhich uses your front facing camera to automatically create a 3D emoji.
In 2016,, another custom emoji company, for $64 million.
Originally published at 11:04 a.m. PT.
Update, 11:12 a.m. PT: To include more details about Animoji.