Microsoft's Surface Duo phone is powered by Google's Android, and that's a big deal
Microsoft's Surface reputation and the adoption of a once-rival platform gets the software titan back into the mobile game.
Ian SherrFormer Editor at Large / News
Ian Sherr (he/him/his) grew up in the San Francisco Bay Area, so he's always had a connection to the tech world. At CNET, he wrote about Apple, Microsoft, VR, video games and internet troubles. Aside from writing, he tinkers with tech at home, is a longtime fencer -- the kind with swords -- and began woodworking during the pandemic.
When Microsoft announced the Surface Duo last week, offering its first take on smartphones since its $7 billion purchase of Nokia went up in smoke four years ago, some folks may have been shocked. But Microsoft has been building up to this for years.
When you first see the Surface Duo, the thing that sets it apart is its dual 5.6-inch screens and its support for a stylus to write on the screen with. The device, Microsoft said, will more effortlessly blend the computer and phone worlds when it's released next year.
"We think of these not just as products, but the beginning of a new category, dual-screen computing," Yusuf Mehdi, corporate vice president for Microsoft's modern life, search and devices group, said in an interview. "We're in the beginning of a new wave of innovation."
Watch this: Samsung Galaxy Fold, Microsoft Surface Duo and the future of smartphones
"If you're going to have a device that fits in your pocket, and you can do phone calls and you want to run apps ... it made sense for us to choose" Android, Mehdi said.
With that, Microsoft acknowledged what we've seen for years. The once vibrant mobile software market of a decade ago, with devices powered by software from Nokia, BlackBerry, Danger, Palm and Microsoft, has been decimated by Apple and Google. The only real remaining competitors to Android and Apple's iOS are side projects like Tizen from Samsung, a company that still relies on Android in its flagship phones. There's also HarmonyOS, a last-ditch effort from Chinese tech giant Huawei to ease reliance on Google's American-made software.
Microsoft's move to Android may not be so surprising, because it makes sense. Android is even more widely used in the tech world than Microsoft's Windows, according to data from Statcounter, which shows that Android overtook Windows in May.
Microsoft Surface Neo and Surface Duo: Dual-screen prototypes up close
"It shows Microsoft being smart -- going and competing where they think they can compete" like with a camera app, email and search, said Carolina Milanesi, an analyst at Creative Strategies. "There's a lot going for them at the moment."
Long time coming
Microsoft, which became one of the most popular companies on the planet because of its software, has been building up to this moment for half a decade.
The signs started showing in 2014, when Microsoft announced free-to-download versions of its popular Office software (Word, Excel, PowerPoint) for Apple and Google-powered devices. Microsoft made its move shortly after naming Satya Nadellaits new CEO. He's staked his career on tearing down the company's once-toxic corporate culture and abandoning the old corporate ethos that everything it cared about ran Windows.
"You join here not to be cool, but to make others cool," Nadella said in an interview last year. "It's the result that matters."
Over the last few years, Microsoft's made further strides, particularly with Android. One app, Your Phone, mirrors information from an Android phone to a Windows PC, allowing people to drag and drop photos to sync between them, respond to text messages on the computer and even control the phone from the PC.
Microsoft's also worked closely with phone maker Samsung to include copies of Microsoft Office and cloud storage for photos in its phones. The companies also worked to allow Windows-powered PCs to make and receive calls when connected with Samsung's flagship $949 Galaxy Note 10 phone, which launched in August.
"We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem that includes our first-party device family," Nadella said at the time.
What he didn't say was how poorly Microsoft's well-regarded Windows Phone software actually sold. Windows Phone was released in 2010 as a touchscreen-capable follow-up to Windows CE from 1996 and Windows Mobile from 2000, both of which were designed for pen-based pocket computers.
With Windows Phone, Microsoft went for a do-over, offering a wholly different design from Apple and Google. One example: Microsoft's departure from the typical rows of apps we commonly see on a home screen. Windows Phone instead had boxes, with app icons, that moved up and down to reveal glimpses of information (like news headlines) running across them.
What Microsoft couldn't do was convince app developers to build for its phones in addition to Apple's and Google's.
"The app selection for Windows phone is still very limited," CNET's Andrew Hoyle wrote in a 2015 review of one of Microsoft's last phones. "I'd have to say that unless you're a die-hard Windows fan (and why would you be?) then you'd have a better mobile experience from Android or iOS."
Hoping to lead
Microsoft's Surface-branded devices offer a chance for a restart.
The company's laptop and tablet designs are praised as innovative, for example. And Microsoft's efforts to expand into headphones scored a thumbs up from CNET audio expert David Carnoy.
"This product brings together the absolute best of Microsoft, and we're partnering with Google to bring the absolute best of Android in one product," Microsoft Product Chief Panos Panay said of the Surface Duo during last week's event. "This is industry-pushing technology."
Watch this: Why the Surface Duo will be amazing
Whether that turns out to be true will depend on what happens in the next year. Microsoft said its Surface Duo phone, and its larger nonphone cousin the Surface Neo, won't arrive until next year. It plans to use that time to work with app developers to create unique programs for the device.
"Microsoft is one of the only companies who has the resources to do this," said Patrick Moorhead, an analyst at Moor Insights & Strategy, who spoke to me from a Samsung Galaxy Fold phone he'd been using. He intends to grab a Surface Duo when it comes out next year too, in part because he believes it'll help usher in a new class of dual-screen phones "The ability for it to be a decent experience is what they're offering," he added. "The Surface team has proven that they get it."