Samsung's partnership with Microsoft helps them both take on Apple
Microsoft has the software, Samsung has the hardware. But the iPhone has both.
Ian SherrContributor and Former Editor at Large / News
Ian Sherr (he/him/his) grew up in the San Francisco Bay Area, so he's always had a connection to the tech world. As an editor at large at CNET, he wrote about Apple, Microsoft, VR, video games and internet troubles. Aside from writing, he tinkers with tech at home, is a longtime fencer -- the kind with swords -- and began woodworking during the pandemic.
Samsung and Microsoft said they've worked together to offer features that make the Galaxy Note 10 phones work more easily with PCs. The phones will include Microsoft's Your Phone app by default, allowing text messages to sync between a phone and a Windows-powered PC. People will be able to make and receive calls on the PC later this year too, Samsung said.
Samsung's phones can also use Microsoft's OneDrive service to store photos. And Microsoft's popular Outlook email program, as well as its Office productivity suite of Word, Excel and PowerPoint, will be included with each Galaxy Note 10.
Watch this: Samsung revamps its partnership with Microsoft
This partnership, which expands on Microsoft's previous work with Samsung, isn't just a marriage of convenience, Nadella said. "The combination of Microsoft intelligent experiences and Samsung's powerful, innovative new devices, like the Galaxy Note 10 and Galaxy Book S, make this possible."
With Microsoft, Samsung can begin to bridge that gap.
"The ability to take that magic between an iPhone and Mac and bring that to Samsung is big," said Creative Strategies analyst Carolina Milanesi. The tie-up makes even more sense when you consider that most people tend to use whatever comes with their phone, she said. So using Outlook email by default will give Microsoft a boost.
"Microsoft has always struggled to do well in mobile, and to have a strong mobile partner," said Anshel Sag, an analyst at Moor Insights & Strategy.
Microsoft may also benefit from offering access to Microsoft services in a way that's not just through an app, but rather directly integrated into the phone. "It makes the Note a real productivity device," Sag said.