Preorders for Apple's new iPhone 14 lineup kicked off Friday.
Apple's new iPhone 14 models, including the iPhone 14 Pro and iPhone 14 Pro Max, are available for preorder starting Friday, and some models are already seeing delivery estimates pushed out beyond the devices' launch date on Sept. 16.
As of Friday morning, several models of the iPhone 14 Pro and iPhone 14 Pro Max are already seeing delivery estimates in October, according to Apple's website.
While several models still offered the option to pick up a device on or shortly after Sept. 16 at an Apple retail store, the space black, silver and deep purple color options for the base 128GB iPhone 14 Pro all had delivery estimates of Oct. 3 or later. The gold color option had delivery estimates in late September. Some iPhone 14 Pro models in gold and deep purple with larger storage options were still available for delivery on Sept. 16.
Delivery estimates have also shifted to October for the iPhone 14 Pro Max, in all colors and storage options, with some showing dates as late as Oct. 17.
As of now, the iPhone 14 still appears to be available for delivery on launch day in all color and storage options, according to Apple's website. The iPhone 14 Plus is also available to preorder starting Friday but won't be available until Oct. 7.
Apple unveiled its iPhone 14 lineup during an event on Wednesday, where we also saw the Apple Watch Series 8, Apple Watch Ultra, Apple Watch SE and AirPods Pro 2nd generation.
While prices vary across Apple's new iPhone 14 lineup depending on the amount of storage, the iPhone 14 starts at $799, while the high-end iPhone 14 Pro Max starts at $1,099.
The iPhone 14 Pro and Pro Max already being back-ordered doesn't necessarily translate to high demand. It's unclear how units of each iPhone 14 model Apple was able to build. It's also possible some supply is being held back for release day sales.
Apple didn't immediately respond to a request for comment.