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Apple's Cook, Facebook's Zuck meet with Chinese president

The two tech CEOs serve on an advisory board for Tsinghua University's School of Economics and Management, and were in China as part of an annual gathering.

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Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
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Apple CEO Tim Cook chats with attendees of the iPhone X event.

James Martin/CNET

Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg met with Chinese President Xi Jinping. 

The executives were in town for an annual gathering of advisers to Tsinghua University in Beijing, according to Reuters. Both Cook and Zuckerberg serve on the advisory board for Tsinghua's School of Economics and Management. 

Xi spoke to business leaders and officials at a meeting on Monday, according to China Central Television. 

Cook's presence in China comes days before the iPhone X is set to launch. The company is hoping to see a boost in excitement for iPhone X, with the iPhone 8 receiving a cool welcome in the country

Spokesmen for Apple and Facebook weren't immediately available for comment.