Apple: Our sign-on service doesn't track you like Google, Facebook
Also, Sign In with Apple works on Android and Windows, not just Apple devices.
Stephen Shanklandprincipal writer
Stephen Shankland has been a reporter at CNET since 1998 and writes about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertiseprocessors, semiconductors, web browsers, quantum computing, supercomputers, AI, 3D printing, drones, computer science, physics, programming, materials science, USB, UWB, Android, digital photography, scienceCredentials
I've been covering the technology industry for 24 years and was a science writer for five years before that. I've got deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and other dee
At the company's Platform State of the Union talk at WWDC, an Apple executive showed the two main alternatives that developers can use for handling sign-on: Facebook and Google.
"We want to offer a better option," the Apple executive told thousands of developers at the conference. "It offers fast, easy sign-in without all the tracking."
The service opens a new challenge in the fraught area of user privacy. Tech giants are in agreement that privacy is a big deal, but Apple argues that free, ad-supported services from Google and Facebook compromise your privacy.
However, that position contrasts with a remark by Apple Chief Executive
. "We're not really taking a shot at anybody," Cook said of the service in an interview with CBS News' Norah O'Donnell. (Editors' note: CNET is owned by CBS.)
But Brad Hill, a Facebook programmer working on logon technology, criticized Apple for its requirement that any app supporting third-party sign-on also support Sign In. Apple is "using its platform power to privilege its own offering, not setting neutral pro-privacy requirements," Hill tweeted Monday.
Returning to Apple's WWDC after 20 years, now with 5 OSes instead of 1
Get all the latest from WWDC
Facebook and Google didn't respond to a request for comment.
Apple: Why you should use our sign-in tech
The Sign In service lets developers rely on Apple when trying to get people to sign up for a new account. Apple verifies email addresses, offers dual-factor authentication, cracks down on fraud and gives developers an indication on whether users are authentic.
"Privacy cannot be a luxury good offered only to people who can afford to buy premium products and services," Google CEO Sundar Pichai said in a May op-ed. That stance contrasts with Apple's criticism that free services can turn your personal data into the product they sell to advertisers.
Watch this: Everything Apple announced from its WWDC 2019 keynote
First published June 3, 6:16 p.m. PT. Update, June 4, 8:40 a.m.: Adds comment from Facebook programmer.