iPhone X preorders start -- and sell out in 10 minutes
You had to be fast to order Apple's newest device for its Nov. 3 launch date. Several models aren't available until December.
Shara TibkenFormer managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
's newest phone began at 12:01 a.m. PT Friday. A few models of the device were still available online for a Nov. 3 ship date, the day it hits stores, for the first 10 minutes. After that, delays started creeping in. AT&T, for instance, wouldn't ship for two to three weeks after the launch date. At the half-hour mark, all models from all US carriers had ship times of four to five weeks.
In the UK and Australia, the wait time is five to six weeks.
In a reverse from previous years, Apple's store app appeared to be down for users for about 10 minutes. In the past, Apple's website hasn't loaded quickly, and only people accessing its
app were able to preorder devices when sales began.
The iPhone X marks the first major redesign the phone has seen in years. Apple ditched its Touch ID home button and instead added its new Face ID facial recognition in the device. It also integrated a new OLED screen that stretches across the front of the display. The device has another new feature: a higher price. The iPhone X starts at $999, £999 or AU$1,579 for the 64GB model, while the 256GB iPhone X costs $1,149, £1,149 or AU$1,829.
The newly designed iPhone can't come soon enough. More than two-thirds of Apple's sales come from its popular phone, but iPhone sales dropped for the first time last year. Companies, Apple included, haven't been making dramatic changes to their devices, and people haven't been upgrading as often as before and the overall phone market has been slowing down.
By Friday morning, the availability of the iPhone X picked up. AT&T listed a Nov. 3 ship date for the silver 64 GB version of the iPhone X. All models of the iPhone X at
appear available for shipping by launch day as well. T-Mobile said several of its models would ship within a week of the launch.
Watch this: First iPhone X preorders sell out in 10 minutes
Last year marked the slowest growth rate for the phone industry since it began, and Apple's iPhone sales dropped for four straight quarters. Total industry shipments rose just 2.5 percent to 1.47 billion, according to IDC, and they should increase only 1.7 percent this year. The firm expects phone shipments to keep growing through 2021, but the real boom days are over.
Apple tends to sell out of its newest devices fairly quickly. This year, it even warned customers to get to stores early if they hoped to buy an iPhone X on the day it becomes available. The company is believed to have a tight supply of its newest devices.
First published 12:20 a.m. PT Oct. 27.
Update, 12:45 a.m. PT and 5:06 a.m. PT: Adds later shipping date and updated availability at several carriers.
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