Apple's iPhone event: Join CNET today for a live blog

The unveiling starts at 10 a.m. PT Tuesday. CNET's live blog kicks off an hour before the event with news updates, photos and commentary.

Roger Cheng Former Executive Editor / Head of News

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.

Expertise Mobile, 5G, Big Tech, Social Media Credentials

SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.

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Roger Cheng

Sept. 12, 2017 7:23 a.m. PT

2 min read

apple-sept-12-invite-image — Here comes the next iPhone.
Apple

Now, it's Apple's turn.

For the past eight months, we've watched a parade of flagship phone launches, from power players like Samsung with the Galaxy S8 to scrappy players like Motorola with its family of Moto phones. Premium phones with not-so-premium prices like the OnePlus 5 have also competed for our attention. Meanwhile, rumors about the next iPhone kept trickling out thanks to leakers and established publications alike.

Apple is set to cut through all the noise with the official unveiling of at least one new iPhone (and maybe more), as well as the rumored release of updates to the Apple Watch and Apple TV. There's also a chance we get more details on the forthcoming HomePod smart speaker. You can catch up here for everything we expect to see.

The company will host its event at the Steve Jobs Theater on the new Apple campus in Cupertino, California. The event starts at 10 a.m. PT/1 p.m. ET/6 p.m. UK Tuesday, but CNET will open its live blog an hour before the event. CNET's Connie Guglielmo, Scott Stein, David Katzmaier and I will be there to bring you live news, photos and commentary.

Check out our live blog for Tuesday's iPhone event.

If the rumors hold up, this will mark the first time in three years that Apple has made significant design changes to the iPhone. As you can expect, anticipation is sky high. Even the rumored names are all over the place, ranging from iPhone 8 to iPhone X.

Whether Apple can blow us away will go a long way toward keeping the company atop the mobile food chain. While Samsung sells more phones overall, Apple's iPhones generate the most profit in the industry.

We'll see if Apple can keep it up.