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Cooley On Cars
Top 5: Most popular car audioBrian Cooley runs down the top five contenders in-car audio entertainment. And you might be surprised at what's at the top.
[MUSIC] Media in the car used to mean basically AM radio, FM radio, and a couple of tapes that usually broke. Today we have a lot more choices and a lot more preferences. I'm Brian Cooley with the top five things we love to be entertained by in our cars. Now this list is according to some recent research done by Edison and Triton Digital. Number five is online radio, streaming radio, only about 6%, early days, and among those online radio sources Pandora still crushes it, with more preference than the next four competitors combined. Number four, satellite radio at 11%. Sirius XM here in the US reach only about half of it's once lofty projections of some 50 million customers, it was bandied around back in the mid 2000's, but it is nearly ubiquitous from the factory in new cars, Winnebagos, and even Harleys I'm told. It runs 100 to $200 a year, which is kind of steep compared to the ever decreasing cost of mobile data and the streaming services that ride on it Number three is your MP3 player, at 13%. Yep, folks are still playing music off their iPods. Probably because they A, own a perfectly good one that refuses to die, and B, they maybe found that it's nice to separate music playback from all the other chaos happening on your smartphone. Number two is the venerable CD, but down at 15%. Yes, the digital compact laser disc, as it was introduced, almost too much tech to absorb in that phrase without sitting down back when it debuted in 1982. Today it just represents so little music on such a large object. With so many track you have to buy that you hate. This year 2014 was the first year we saw a trend toward auto makers starting to leave out CD player. Lexus offered the last cassette deck in 2011. Who will turn out the lights on the CD slot? Number one as you might imagine is AM/FM radio at 58% and check this out among those who say it's important to stay up on new music AM/FM comes out even stronger with 75% preference but then look at 12-24 year olds. And that's where it drops down to third. Behind YouTube and in a tie between Pandora and those young'uns, Friends. This is the same group that gets their news via tweets and social. Radio's problem is not today, it's tomorrow. More top five lists await the car lover. Go to CNETOnCars.com, click on TOP 5. [MUSIC]