In Europe Lexus is far from the well-known gold
standard that it is in the U.S. Partly because it
was always designed as a brand that would succeed in
the United States. Everywhere else was kind of an
afterthought. But here's a Lexus that's all about
Europe and the UK. It's the LF-Ch concept. A
compact car but in a premium class. Something we
just don't get in the U.S. Say what you will about
the shape and I don't have too much to say about it.
Inside the cabin tech is controlled by the new Lexus
remote touch joy knob thing and screen that we've
liked a lot in the HS and RX vehicles. In the rear
there would be headrest mounted iPhone docks for
video watching. Under-hood we're talking about the
usual Toyota hydrid synergy drive but no mention yet
of this vehicle having plug-in ability as was
debuted the Prius plug-in concept also at Frankfurt.
overall the hybridness of this vehicle fits in the
European market as Lexus has recently for example
announced it will become an all hybrid brand in the
UK in just a few years.
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