[ Sound effects ]
>> Hey everybody welcome to everybody's favorite game show, let's name the hybrid, that's kind of what Honda's going through right now
and here is the result, the new Insight.
[ Music ]
>> You recall the old Insight, that kind of funny 2-seater that didn't sell real well and wasn't real loved but was the first showroom
ready hybrid in U.S. history? They brought back the name to get a little bit of good luck out of it and here's the vehicle that will
be adorned with the moniker, very different packaging; this is a full 4 seat car, 2 rows, you've got storage capacity, you've got all
the real world creature comforts you want in a vehicle and, of course, it's using Honda's IMA, Integrated Motor Assist, which is a
parallel hybrid, it's always helping the gas engine with electric power but it doesn't run in series the way Toyota's architecture does.
1 point 3 liter gas engine coupled with that electric motor, the big headline though is real car, nice interior layout as is Honda's
hallmark, and a sub $20,000 MSRP. Their research, as does a lot of others, tells us that consumers aren't crazy about paying a premium
for a hybrid that they're not sure they're gonna earn back.
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