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The Only Prime Day TV Deal You Should Care About Is This 55-Inch Fire TV for $285

That's a 45% discount, making this one of the best value 55-inch TVs you'll find out there at the moment.

An Amazon Fire TV with movies, shows and apps on the screen against an orange background.

This story is part of Amazon Prime Day, CNET's guide to everything you need to know and how to find the best deals.

Today is the official kickoff of Amazon's massive Prime Day sale, and the deals are in full swing. You'll find big discounts on just about everything from headphones to kitchen appliances to apparel, but one deal you won't want to miss is 55-inch Amazon Fire TV 4-Series. Right now Amazon has it on sale for just $285, a whopping $235 off the usual price. Like most Prime Day deals, this offer is only available through tomorrow, so be sure to get your order in before then.

At nearly half off its usual price, this Fire TV 4-Series features some of the best hardware you'll find in a sub-$300 TV at the moment. It boasts a stunning 4K Ultra HD picture, and it supports HDR10 and HLG for crisp colors and rich black levels. Plus, it has support for Dolby Digital Plus for powerful, immersive audio. Thanks to the smart Fire TV OS, you'll be able to access all of your favorite streaming services right out of the box, and the Alexa voice remote makes hands-free browsing easier than ever. It even has AirPlay built in, so you can stream content directly from your iPhone, iPad or other Apple device.