This is the Samsung Watch.
A fresh take on the old Gear smartwatch that feels like a hybrid between last year's S III and Gear Sport, with a slightly different look, new paint job, larger battery, and toned down version of Samsung Pay Though let's start with the obvious.
This watch looks pretty sleek, with the same round watch and rotating dial.
It comes in a 46 millimeter screen option and this 42 millimeter version that still looks kind of large on my wrist.
But it's a big improvement over its clunky, manly predecessor.
The rose gold finish obviously helps but it also comes in black and silver with swappable bands.
The next big improvement is supposed to be the battery life.
Samsung says it can last up to three days on a charge or up to four days for the larger model, but that might be optimistic given our experience so far.
Though in theory you will be able to wear it all day and all night.
And that extra juice is key for sleep tracking, which the watch does as well.
It counts the time and quality of each session based on heart rate and movement.
It also uses heart rate to detect stress levels, which is new to the watch.
Samsung says it sends you a notification when it detects a spike in stress levels based on heart rate during a period of inactivity and suggest you take a breather.
In fact, health seems to be a big part of this refresh.
The Samsung watch checks all the marks when it comes to sensors, heart rate, barometer and GPS.
It can measure up to 39 different activities and detect six of those automatically, running being one of them.
And this time it's good to track your swims, both in the pool or in salt water.
What also cool about the watch, is the level of customization you can reach on the interface.
You can pretty much program anything, from your shortcuts to the layout of your work out app.
It also has its own watch face store, which means endless design options on your screen.
But the sleeker design and larger battery come at the expense of MST, the technology that allows Samsung Pay on Galaxy phones, and Gear S3, to work on older credit card machines Machines.
This watch is NFC only like most other mobile payment systems out there.
The watch starts at $329 for the smaller Bluetooth connected model with an increase in price for the larger watch face and LTE connectivity.
Which will vary from carrier to carrier.
What's clear is Samsung is broadening it's reach with the Samsung watch.
Giving consumers, especially the female kind, a few more reasons to buy it.