Everyone meet Bixby.
It's a new intelligent air space that reimagined the mobile user experience.
Bixby understand context It knows what's happening on your screen which allows you to see mostly move between voice and touch.
Let me show you what I mean.
Let's say my friends in this meeting meet for lunch and I have to tell her my location.
All I have to do is open up maps, press the convenient Bixby button on the side of the phone and say.
Capture this and send to Cindy.
Bixby understands when I say capture this.
That's context awareness.
Now let's say I have multiple Cindy's in my phone.
Well Bixby's smart enough to know when it needs more information.
And it will let me choose which one I mean
Then I can finish up with touch by selecting the right person, typing in the message and sending it off.
The whole time I move seamlessly between voice and touch.
With Bixby we've built intelligence into the camera so it understands what we're seeing.
And thanks to our partners, you can search for images, learn about landmarks, shop online, and even translate languages.
Now, whenever I come back to New York, I love looking for new restaurants to eat at.
So this past weekend, I was roaming around some old neighborhoods And I came across the Flatiron Building.
I pulled up my camera and Bixby recognized it but it also gave me some great options for dining nearby.
Let's take another example, shopping, online shopping.
If you see something you wanna buy, just point the camera at it and Bixby will find it from one of our partners.
With voice and vision, [UNKNOWN] me helps you get things done in an easy, intuitive way.
But [UNKNOWN] also learns and adapts to your routine to anticipate what you need.
When you swipe to the right on the home screen, [UNKNOWN] takes you to a contextual personalized page.
that shows you the information you use from the apps you'd use in one convenient place.
You'll see a series of cards for native apps like email and gallery, and third party apps like Facebook and Uber.
And FixMe will organize these cards based on where you are and what time it is.
In the morning you might see news and weather.
And at night, your alarm and step count.
And the more you use it, the more it learns.
So let's say I take Uber most days to work in the morning.
Bixby will start placing the Uber card at the very top of the stack Bixby will support native apps and third party apps like Google Play Music.
Just think, for example, you might be able to play any song from Google's catalog using just your voice.
Or access your music library with a swipe to the right.
Or even set a reminder for when a new album drops.
Now let's talk about some other ways that Samsung helps you in your life.
Samsung has been committed to the Internet of Things from the very beginning.
And the promise of IoT was that a connected ecosystem of devices work better together.
Now even with all of these smart connected devices Sometimes even basic connectivity can be a problem.
And that's why we're introducing Samsung Connect Home.
It's a premium router and IoT hub in one.
It provides mesh based WiFi to boost your connectivity at home.
And it lets you control Samsung and smart things appliances.
To enhance your IoT options.
As you can see, we reimagine not just how you interact with your phone, but with an entire ecosystem smart devices.
Turning your phone into a universal remote, for your life.
Bixby delivers intelligence in a practical, meaningful way.
Connect, brings a powerful ecosystem to life with a single app.
And our vision is to bring intelligence and IOT together, to make your life easier and better.