Highlights from Apple's Spring Loaded event in 10 minutes
10:01

Highlights from Apple's Spring Loaded event in 10 minutes

Tech Industry
The all new completely redesigned iMac is more personal, more powerful and more capable than ever. IMAX new form is stunning, with a spectrum of vibrant colors so you can choose the one that fits your own personal style. We wanted it to feel light and optimistic, while instantly brightening up any space in contrast to the more neutral front The back is designed to really celebrate color with bold, richly saturated shades. In many places, the back of iMac is the first thing you'll see. So we created colors that would bring a sense of joy to any space. iMac has always been about its best in class display. So on the new iMac we made the display and expansive 24 inches. By narrowing the borders, we fit the significantly bigger display in a design that's only slightly larger. And the 21 and a half inch iMac, and it has nearly 11.3 million pixels and it's four and a half K retina display ad in the power and performance of M1 and macro aspects. Sir, this experience is simply unrivaled. You can feel the difference immediately. As iMac wakes almost instantly, and your apps launch with blazing speed iMac is up to 85% faster than the previous 21 and a half inch iMac models. So you can compile new apps and Xcode in a fraction of the time and when it comes to GPU performance for certain apps like Affinity Photo and Photoshop iMac is up to two times faster than the previous models and it's even up to 50% faster than the most powerful discreet graphics and the fastest 21 and a half inch iMac. It has up to four USB C ports, including two Thunderbolt ports for super fast data transfer and support for up to a 6k display. Like the pro display xDr And we've created a new power connector that attaches magnetically, so it's quick and easy to connect. It has a two meter color match woven cable that leads to a small power adapter, which can be placed on the floor behind your desk. And for Ethernet, check out this cool innovation. It connects to the adapter and runs through the power cable to keep your desktop less cluttered. You can choose from three types of keyboards, with gorgeous aluminum enclosures, color match to iMac. First there's a magic keyboard with new emoji, spotlight, dictation and do not disturb piece. And the lock key to instantly lock iMac. Next, there's a magic keyboard with an exciting new feature. Touch ID, which comes to the Mac desktop for the first time. Wireless fingerprint data transmission is made possible by a secure processor in the keyboard. It communicates directly with the secure enclave and one Creating an encrypted channel to protect your fingerprint data from end to end. And there's a magic keyboard with touch ID and a numeric keypad too magic mouse loved by iMac users. Now features color matched aluminum and magic. Trackpad still by far, the industry's best has a refined shape to match the new keyboard. So that's the new iMac with its extraordinary design, powerful performance, and incredible features. It starts at just 1299 in 4 colors, and at 1499 iMac comes in 7 colors with these additional features. You can order the new iMac starting April 30th and it will be available in the second half of May. The M one chip is not just in the Mac, it's now an iPad Pro, and it's gonna blow you away. The next level performance that m one unlocks on iPad Pro starts with its powerful CPU built around the world's fastest CPU core and low power silicon. Gate core design of M one delivers a whopping 50% jump over the industry leading performance of the previous iPad pro what's amazing is that compared to the first generation iPad, this iPad pro now delivers up to 75 times faster CPU performance. The eight core GPU is in a class of its own. Delivering up to 40% faster graphics performance. Again, compared to the first generation iPad, get ready for this. The graphics of this new iPad Pro is now over 1500 times faster. So painting with watercolours and oils and Adobe fresco look and feel like the real thing. This raw performance along with the promotion display For speakers, and now support for the latest PlayStation or Xbox game controllers, with haptics makes playing games on iPad Pro insanely fun. With this combination of CPU and graphics performance, the new iPad Pro is yet again, the fastest device of its kind. It's not even close. The new iPad Pro also allows users to access their content faster than ever with up to two times faster storage. And for our most demanding users. A new two terabyte configuration gives you enormous storage capacity. So you can keep up to 60,000 Pro raw photos at your fingertips. Or up to 220 hours of 4k HDR video content with you, wherever you go. And now, we're adding Thunderbolt with USB for support as well, making it the fastest, most versatile port ever on an iPad. Thunderbolt also opens up a massive ecosystem of high performance accessories. Like super fast storage, external displays like the pro display XDR. Now at its full 6k resolution, and all connected using high performance cables and docks, we've added 5g to iPad Pro. We're bringing the stunning front of screen performance of our pro display XDR, To our 12.9 inch iPad Pro, so our users can take their SDR workflow wherever they go. And it delivers 1000 nits of full screen brightness, a breathtaking 1600 nits of peak brightness and a phenomenal 1 million to one contrast ratio. Just like pro display XDR. Even with M1 and the other incredible new technologies. The 11 inch iPad Pro still starts at just $799 and the 12.9 inch model adds the stunning liquid retina XDR display for just $1099 and incredible value for such an incredible device. You can order iPad Pro starting April 30 And it will be available in the second half of May. This is air tag. The next time the couch eats your keys air tag will help find them. Air tag is easy to use by itself with beautiful accessories we've designed so you can attach it to just about anything like your backpack, luggage or whatever else you have. You can keep track of your air tag right in the find my app. Any iPhone with our one chip like iPhone 12 uses helpful overlays to guide you directly to a lost item when it's nearby. As you move precision finding uses are you one chip to get the precise distance to your air tag. iPhone fuses that data with input from the camera, accelerometer and gyroscope to give you visual Haptic an audible feedback guiding you right to your air tag. [MUSIC] Air tag is designed to track items, not people. So we included safety features to discourage unwanted tracking, like unwanted tag detection, rotating identifiers and audible alerts from unknown tags. So that's air tag. Air tag is just $29. And because you likely have more than one important item or pack is just $99, order start this Friday, an AirTag will be available April 30th. We also worked with Emma's on a special handcrafted leather collection of bag charm, luggage tag and key ring. Each including an air tag Ester than Aramis signature. Apple TV 4k is now built with the a 12 bionic, bringing a new level of performance that will be a massive upgrade to your TV and with the a 12 bionic. The new Apple TV 4k can now play HDR and high frame rate This allows video to play more smoothly and appear more lifelike than ever before. With our new color balance feature, Apple TV will work with your iPhone and its advanced sensors to improve your TV's picture quality. Your iPhone uses its camera and proximity sensor to guide you to an on screen target. Color measurements start automatically Apple TV uses the light sensor in your iPhone to compare your TV's colour balance to the industry standard specifications used by cinematographers worldwide. Of course, the way you interact with Apple TV is with the Siri remote. So this year we completely redesigned it with new functionality and controls. It starts with a new one piece aluminium design that fits perfectly in your hand. And with contrasts and controls you can easily find and hit just the button you want. We also have a brand new clip path with five way navigation for better accuracy. And the entire click pad is touch enabled, preserving the fast directional swipes users love and we did something pretty cool with the outer ring. We've given it a new circular gesture that turns it into a jaw control. Perfect for finding just the scene you're looking for. We've also made it the only remote you need for your TV and now has a power button that controls your TV's power and another from you and we've moved this Siri button to the side just like on your iPhone. It'll be available for $179 with 32 gigabytes or 199. with double the storage capacity, perfect for enjoy even more apps and games. You can order them on April 30. And they'll be available in the second half of May. We're so excited to introduce a new gorgeous purple It looks stunning with the precision milled back glass and new design. It has elements of sophistication and brightness with a color matched aluminum edges. It's absolutely beautiful. Purple joins the iPhone 12 lineup for pre order this Friday and it will be available on April 30th.

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