Bloomberg's Mark Gurman talks with Brian about iPhone X (Apple Byte Extra Crunchy, Ep. 101)
Bloomberg's Mark Gurman talks with Brian about iPhone X (Apple Byte Extra Crunchy, Ep. 101)
41:05

Bloomberg's Mark Gurman talks with Brian about iPhone X (Apple Byte Extra Crunchy, Ep. 101)

Culture
[MUSIC] Good morning, everyone. It's the Apple by Extra Crunchy podcast. With your host Mr. Bryan Tom.>> What's up, everybody, what's up? Hey welcome to the show. This is another kind of, it's an apple week so we got to keep on bringing you the goodies This is an extra special show because we're going to have a sit down, one on one with the great one. I don't know if you guys have heard of Rumors? Anything around Apple. This is the man, Mr. Mart German. With Bloomberg. Mark, thank you so much for coming out. This is a long time coming, bro. No, no, it's my pleasure, I'm happy to be here. I've been watching your stuff for as long as I can remember. How long is that? My God, probably, I don't know, upwards of seven years. [LAUGH] Do you still do Prizefight? Do you still dress up like a wrestler, like you're In a boxing ring, and punching. You know, you're old school. No, thanks for watching. That's funny and embarrassing. We do prize fights once in a while when they're worthy of it. But I don't dress up as much, although I do dress up on On my free time. In your free time. Yeah, my free time. Yeah, I actually saw some people dressing up around San Francisco this morning. I'm not sure if there's something going on today. I think that's normal, I think that's actually normal. It's normal? Yeah, you know, that's normal here. So, what we want to do is bring Mark into the fold and just talk about his impressions of everything that dropped over this week. Just kinda have an open free-flowing conversation with you. About everything, so I just wanted to start off, what did you think of the event, and what were some of your highlights and lowlights? So, let's just start. What did you think of the space? Because that was the first time you were there, right? It was cool. Were you there? I was not there, I was here in this room, You were not there? You were here in this doing live coverage. They don't invite me anymore, do you know that? No, what happened? They don't like how I speak my mind. Really? You know how they are. Well you're on the good side, you're on the good side but the you know they can be interesting. I'll take the fall for that. Okay. They can be interesting but anyways tell us what you thought about it. Okay yeah so the event space is awesome, the glass, sort of a circular place up there it was actually interesting. I got there around 5 AM they were like doing Bloomberg TV hits when we got there And when I got up to the area where the TV cameras were. Nobody was there yet. It wasn't really secure yet, right? So I was able to walk up to the glass circular thing on top of the Steve Jobs Theater and took like the first picture of it. When it was so dark out. And everyone's like, how did you get up so close. No one was there. I just took a picture. You took one of the first like live videos that came out of there. Cuz I remember, it was trending on Twitter Moments, just to let you know. Trending on Twitter Moments. It was on the Twitter Moments. That's great. [LAUGH] Well, that's the perks of getting there before it's light out [LAUGH]. So, awesome, awesome space. It was amazing to see it before it was filled with people Exterior's all glass, glass on the top. Craziest question people asked me, how do they hold the glass in on top? I don't know, I'm not an architect, so stop asking me, but it looks really cool. Huge, huge space up there, and then you go down these stairs. And the whole building below the top floor is all marble-y. And you can see they got their money's worth or they spent a lot on that. It's sort of like if you've been to the Apple store in London on Regent street, how they sort of re-architected it with a mix of modern and Old school, but like high end materials, it's sort of like that. So you go down the stairs and you walk right into the event hall and the event hall itself is about 1,000 seats. The most impressive part in there are the seats themselves. It's these like Ferrari leather-like seats, benches and chairs themselves. Really nice, really comfortable. The best part honestly was that there's outlets right, because I needed to use my iPhone after the event to sort of do, I do this gadgets on Bloomberg live show.>>You can plug it baby, that's why you're here baby Well, [LAUGH] okay, so you know it. Check out my gadgets at the [UNKNOWN] Live Show. There you go. Facebook, Periscope, [INAUDIBLE] .com/technologies. Yes sir. Anyways to the point, needed to film the hands-on area afterwards, so I needed the phone to have a full charge. So I'm super happy they had plugs and I was able to charge my phone. throughout the event when they were talking, two hours of charge get's you pretty much up there enough to do a Facebook live stream, so it worked out pretty well. Very, very nice seats, and I was sort of at the back of the auditorium, and it still had a good view. The monitor was pretty high resolution. I wasn't able to get a super good look at the projector and the screen The people who were closer say it was, you know, the greatest thing ever [CROSSTALK] Dolby Vision. Have you ever been to a Dolby cinema? I have, I have. It's sort of like. There's one here. Right and I know the Metreon here, they have the IMAX, it wasn't like that but it was nice. Hands on room is different sort of hands on room than I've ever been in, it was sort of like you felt you were outside.>>But you had to go underground right?>>Well the whole auditorium and the hands on room were sort of on the same level but obviously the auditorium dips down like a stadium type seating situation. But pretty much all on one level Very nice. So they had these white tables and then they had a section with the iPhone 8 Plus. Then they had a few iPhone 10s, very few iPhone 10s. Sort of in between the 8s and 8 Plus's. And then they had a 2 Apple Watch or 3 Apple Watch series three tables. And in the middle they had sort fo like an array of iPhone 10s. They had the same thing last year when the 7 and 7 Plus came out. Really good pictures you will take on average. The lighting is really even and bright, and not like oversaturaded. That's delivered, obviously. You were outside, it felt like you were outside. That's very cool. So, let me ask you right off the bat, what were your, Everyone's talking about the iphone X. They have a different Iphone 10 Brian! It's iphone 10. I'm gonna call it iphone X. This is why you don't get invited. [LAUGH] You might be right! So Yeah. It's the iphone 10. Everyone has their thoughts about the 10. What are your thoughts on What is your take on it? [LAUGH] I mean I'll be getting one I'm sure you will too. Yeah, well so am I. So am I. Of course. I 'm sure you'll get the 256 gig. I don't well I'll think about that. Yeah. Are you going 256? Yeah probably. Yeah? I mean, okay, so what they did here was really interesting in terms of the capacities. They got rid of the 32 and they got rid of the 128. So, you're either getting 64 gigabyte which is not enough. Or you're getting 256 gigabytes which is too much. So what they're clearly doing here is they're pushing people to go on the high end one. 256 is great. I use about 100 gigs. Yeah. So in a normal circumstance, I would go for the 128, but they don't have that version anymore, so I'm gonna go with 256. Even with iOS 11 and their better compression of everything, 256 is [INAUDIBLE]. I don't wanna feel crammed. Yeah, I know. You never wanna feel like you're I always hate it when you have to unload like photos. Like you start deleting pictures and stuff, just cuz. Right. I mean I take a lot of selfies and stuff, so. I'm sure you do. I don't, I don't. I know you do. I don't. That's what I heard. But yeah Did you like the phone? It's nice, the screen really pops. It's like I saw people describe it as like a punchy colorful screen. I agree with that, the OLED is nice. But to be honest the screen didn't seem that much better than the one on the eight. In the 8 Plus or even the 7 Plus [CROSSTALK] [CROSSTALK] Kinda as you were looking at them side by side. I put them next to each other, it didn't seem that much better. But again, it's a little bit better, it's an OLED screen, it gives it more flexibility. Maybe the colors will look better over time with the software. Cuz remember, at this point phones are all software, software's what you're coming for. So here's the thing when we talk about software, I'm not a fan, again, for the record, let's be clear. I am gonna get an X, a 10, I know it bothers you that I say, does it? I can see your eyes- Does not bother me, I- Don't call it X, Frank. I won't say it. I don't care. But- [LAUGH] That notch to me on the top, visually, it bothers me. There's a camp that says, who cares, get over it, don't worry about it But I always felt when I saw it, even in the early renders and the stuff that was leaked and the information that was out there, I just think it would look so much better with just a clear, black bar across. I know that they have their own reasons. Maybe stylistically, they wanted to look different or whatever. Yeah, the sensors are all there. I don't care about that. But I just wanted a clean black line, and I just think it It's kind of an eye sore. Did it bother you at all or as you've seen? Some people said that when they were there, now that they look at it a couple of days later, it bothers them. Sometimes it takes people's hot take to turn into what they really feel like. Right. What did you think of the notch personally? Yeah, I don't care for it. It's there, you see it, you get over it. I've been using this essential phone. Have you seen that phone? Mm-hm, mm-hm. So you get over that one pretty easily as well. And they do some tricks to hide it, especially on the essential phone. Apple doesn't hide it. That's what I'm saying, right? Which is an interesting move. I mean, I see some people out there, Apple bloggers, whatever you wanna call it, that are self described design aficionados who. Shot's fired baby, shot's fired! Keep going, keep going. We will talk basketball soon. They are trying to tell the Apple design team, who have done all of this stuff, how they should design. But there is a reason they did it, it was deliberate they have been working on this for many years. So they felt this was the way to go, it doesn't distract me at all. I mean, honestly, when you watch video before you double click to fill the screen Sort of black bars to distract it. You're getting a little bit more screen area, right? If they eliminated the black bars. I mean it's all software right? They could decide that in IOS 12 next year they want the notch to look differently, they want it to be more of a seamless thing, they could do that. It's all software, all they have to do is just change the status bar structure. So maybe they'll shift to that, who knows? But for now this is what they're doing and someone at Apple was telling me that they sort of want developers to lead the way on this. So, developers are going to be able to design their apps however they want because obviously the SDK is so versatile. And if a lot of developers are moving to direction that sort of hides the notch, maybe Apple will move towards that direction as well. Think we're in the early innings here with the knowledge, which I honestly don't think it's that big of a deal. Get over it, Brian, get over the notch. Well, it's not only you. I mean, there's lots of people. And I'm just coming at that perspective just as a consumer. It doesn't bother me, I'm. So down on this cutting-edge tech. Slimmer bezels and what not. I think the phone's awesome. From my brief 15, 20 minutes of usage. The face ID is fantastic. It's fantastic. That's what I wanted to talk to you about. You got to use it. It's still not, and we're not trying to knock it, it's still not as fast as touch ID though. Is that correct? From your experiences there, what did you feel like? It's different. So touch ID is something that you have to do. You put your thumb on the thumbprint, you click on the button. It's super easy, seemless. I was baking an apple pie and I was like, "Wow, that's awesome." Now that you see the comparison of what else is coming Right, but the face ID is little bit different. You don't do anything. It's just when you're holding the phone, it just knows it's you. And then you slide to unlock and you're in, right? So it's not an action that you have to do, it's the phone. It's sort of an ambience security tech deal were it knows it's you by just looking at it. So I think people are going to stop eventually after using these things for few months feeling like they're doing something to unlock the phone, they're gonna just start using the phone. Saw a few other people talking about how face ID sort of, this is something. Okay, let me step back. Yeah. I saw some people saying that Apple didn't want to ever have touch ID. On the iPhone 10 that the face ID was sort of a deliberate decision from the very beginning. That makes no sense to me. Obviously Apple wanted to have touch ID on this thing from the beginning. They weren't able to get it done. It was not working properly. They couldn't get it in high supply under the display so they moved to face ID. My thinking is they wanted to have both on this. Why not? Because To your point about it taking longer to do Face [UNKNOWN] even touch ID. I disagree with you on the unlocking portion. But everything else, I'm in complete agreement with you, whether that's unlocking an app like Mint or E-trade, those are the two demo apps they had at the hands-on area. Or making an Apple paper, just having to click the side button twice, and authenticate your face. So unlocking I think it's better than Touch ID But everything else, which is still a big part of the equation, a big part of the story, takes a couple more milliseconds, or seconds, you want to say. So I think the ideal situation is they would have FaceID for the scan via unlocking, as well as using that same sensor for the Anemoji feature, which I'm sure we'll get to and I'm sure you would love. I think that feature's designed for you. Why are you calling me out like that Mark? Why is he pointing directly at me. You know it's true. I'm not buying the phone for the anemoji's. Yes. But, if it's there, I'll use. Okay. You're buying. [LAUGH] Actually, you know when you talked about It has the latest technology. I'm gonna get that phone. I looked in your eyes and I saw Anemojis. Yeah, you know I- That's what you were really referencing, clearly. It's like bursting out of your face. It's the poop emojis, it's- It's gotta be the poo-poo. Yeah. [LAUGH] But, and I think they would have wanted an in-screen touch ID for Apple Pay, and for making purchases and whatnot. Or you could choose the two you want. But having both, That would be pretty cutting edge as well. So I think that's what they wanted. They couldn't get it done, and base ID, I mean, it's fine on the other stuff, but yeah. [LAUGH] Do you think that, look, we always have to preface this cuz sometimes people get mad. We're lucky to be able to just Talk about this stuff. Have fun with it. Give our opinions and thoughts on it. We're not the actual people that are making this, and how much work and how much skill and how hard it is to make this stuff. The deadlines. The timelines. Things happen during the product cycle. Do you feel like we know that a lot of your reporting, specifically alluded to the fact of the fingerprints sensor under the screen. When you see the final product today, do you feel like if you ask someone deep down inside of Apple Does this feel like really more of a iPhone 9.5 than a full 10? [LAUGH] You know what I mean? How do you feel about that? It's all marketing right? Totally, totally, totally. The 10 is representative of so many things. They said the 10 in the name represents the next 10 years. But whatever. That's just what they have for their tagline, right? The reality is that this is a big upgrade over the iPhone 7 Plus. I think there are two things going on here. If they didn't come out with the iPhone X, and they only came out with the 8 and 8 Plus the other day, that would be a disaster. Based on the competitive landscape, that would have been horrible. Horrible. A disaster, right? But if they only came out with the iPhone X It also would have been bad because of the very short supply and the higher price. So I think that 8 and 8 Plus are sort of mitigating that, that space when these things are going on sale. How much they're gonna cost and what the supply is gonna be. These things are going to be very hard to find. Up through probably te first quarter or second quarter even if 2018. And I think it's very interesting because eventually we're gonna not want to sell this 8 and 8 Plus size. Cuz remember the iPhone 8 design is the same design as the iPhone 6 and the glass back [UNKNOWN] in 2014. So that's using the same design in new generation products for four life cycles. Something they really haven't done. But here we have the iPhone 10 as well and I think it's a big step up from the 7 Plus. I feel like if I, I feel like I would not upgrade from the 7 Plus to the 8 Plus. But I feel like going from the 7 Plus to the 10 is a significant upgrade. What's your daily driver, right now, for you personally? So, 7 Plus, it's this jet black one right here. It is scratched up, I have never seen- [LAUGH] You're a no case guy from what I can tell. I'm a no case guy. You're like, nah, on the case. [LAUGH] Here's the thing Bryan, I always buy [LAUGH] I always buy a new case every year Gonna be two different colors and whatnot, do I ever use them, never. No. Never. And actually that's a good point, a lot of people have been asking me and I'm sure you'll be getting the same questions. Will the iPhone 8, 8 Plus and X, with the wireless charging work when it's in a case? So yes. There's a Belkin, in the tech specs on a Belkin posting it did say it should Work with a case that's around three millimeters, which is pretty much almost every case. Yeah, unless you have like an Otter Box or one of those. Or a super metallic one. Maybe a metallic one that might block that charge. So we're gonna come back in a second. 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Go to jamf.com/crunchy to create a free account and set up your three free devices today. That's j-a-m-f.com/ Crunchy, we keep it munchy here. Thanks champs. All right buddy, back to it. We talked a lot about, let me think if there's anything iPhone that we didn't cover. Did you think Apple's going a little crazy with the marketing names this year? I felt like they were over extending with the A11 bionic and like the super retina display. I know they have, typically I just feel like they're little more elegant when they said like, A11 bionic neural engine, I'm like, bro, that's like five, six syllables for your little Marvin speak They need to time that up. It's an interesting shift isn't it? I notice it has a little super right and a display feels like out of a cartoon or something. But I also think that they're trying to appeal more to this, a lot of people call them millennials, right? I'm not a fan of that term and I don't think it really means much. That doesn't represent me. That is a derogatory term. Right, you know what? To some people it is. But It's clear that they're appealing to those types of people. And have you seen the ads that they're doing now? They did this last year and this year, where it's these ads where they splash the device, colors, people running around and different words describing it real fast. Yeah, yeah. They're basically SnapChat and Instagram and Facebook Bite sized, sort of product teasers and previews. And I think those crazy names, like bionic and neural engine and super duper- Super turbo. Retina display. Yeah. Three, it adds to that general theme. When we talk about millennials and who they're appealing to I think over the past two keynotes specifically it's interesting because last year they spent a lot of time on messages, right? And if you talk about what feature did they spend the most time on, if I had to look at a clock I'm pretty sure it was Anemojis. [LAUGH] I'm pretty sure. And so, I think it's interesting because. See, from a standpoint of people who love technology, we know Apple loves technology, obviously they're in this business. But also they're in the business of the mainstream consumer now, and I just find it interesting that a keynote, how they spend a lot of time on things like messages and Animojis. And yes they are fun, and they are part of the ecosystem, but they didn't really talk about, maybe they didn't think it was sexy enough, Bluetooth 5.0. They really didn't address Quick charging, USBC quick charging Right. in the keynote, and they didn't really talk about, I think it would've been interesting to get a little more in depth about, dude, we're recording 4K video at 60 frames per second. Some of those things that I felt like, in past keynotes, that were more about the beef of the tech in it I think it's now pushed aside a little bit and pushed towards hey we have ant emojis, more because it's about the eco system, keeping people in that eco system. It's not less about the device, but there's a higher priority to just Keeping people in Apple ecosystem and not jumping over with things like that.>> I've notice that as well and I think it make sense given they're no longer appealing to you and I, five years ago where they have this loyal base and they're coming out with products with this base. Now, they're trying to grow that base to everyone who would buy a phone. And the market size for smartphone is billions of people. So that's what they have to appeal to and that's what they're doing. Can they do more of both? Yes, but for this one, I think it was such a big move [INAUDIBLE] they have to focus more on what not you and I want, but everyone else. I didn't get your verdict, Animojis, yay or nay? I'm never gonna use them. Are you sure? Okay, I'll try it a few times. If I send you an Animoji I think you're going to animoji me back. All joking aside, I'll probably get an animoji and just get, like, frustrated. [LAUGH] You're going to be like, okay, I'm over that. Beech, are you down with the animojis? I'm in the same camp he is. I"m probably going to use it once or twice, and be like, okay, that's how it works, and never use it again. Yeah. It's a proof of concept of what can be done. Totally. With the camera. With the technology, right? So I'm interested to see what the developers are going to do. Yeah, let's talk about some of the cool tech and all the sensors inside that whole notch, although I may not like it visually and how they handle it. The potential of what it can do not only beat this is just the scraping the surface, which Apple does a lot with their early models the first time they roll out tech, but you could see this Face recognition maybe, more easily being used to unlock doors or home smart stuff, security stuff. It's not integrated into yet, we'll see how much they give to API to developers but, I think there is a lot of power with what their face recognition is doing compared from what we've seen from other companies. What it actually can do. Yeah, no, I mean there's a lot to do there, I'm honestly really excited to see what developers are gonna do. The AR stuff is going to be. Interesting how that plays in. Could have they done more? I think they could have done much more in terms of first party stuff with that camera. I think setting the stage, taking a lead on it is something they should have done more, other than anamoji's. Obviously, No, really. Seriously. They showed it with Base ID. They showed it with Apple Pay. They showed it with basically what you're able to do with Touch ID already, plus anamoji's. It would have been nice to push the technology a little bit further. People were complaining. I think everyone overreacted and we poked fun at the fact that people are overreacting at the fact that Face ID had a hiccup on stage. And instantly everyone comes at Apple like it didn't work. It didn't work. And then when you kinda look back at it. It wasn't that it necessarily didn't work. It might have been it was set off and then you had to put in your password. What were your thoughts on that? Because I'm sure people were hitting you up about that, like Face ID sucks. It doesn't work. So yeah, my take is very simple. It was the tech. Okay, I get that it was the technology Yeah. Okay, it failed by design. Yes, exactly. Okay, it failed by design but using that as a defense for the demo hiccup is not okay. It's not an excuse. Apple is a trillion dollar company. They practice these things a lot. They probably went through that demo upwards of 50 times over the last few weeks. They've been testing this thing for multiple years, probably two to four years. They know that they have that design fail safe in there. Touch ID has had the same fail safe. So that's great. It did not work by design. It wasn't a flaw. But it was a flaw in the demo that they should have taken account for. They should have known was possible. So people defending a trillion-dollar company messing up in their demo by saying it was the technology's fault, it's not fair. Just deal with it. Live with it. Face ID [INAUDIBLE] Works. It works by design. It is super quick. It's awesome. I actually set it up on one of the demo phones. For some reason the employee in there let me, maybe that's just what I'm good at We know how you get in there, baby. You get [LAUGH] You can see me doing it on tape there too, on gadgets with [UNKNOWN]. So I set up the face unlock, you spin your head around once, spin it around again, and it works awesome. It's quick, it's seamless, the eye thing is really interesting. You look away Then you look at it. Yeah, I thought that was really cool. It let's you in. So it's doing multiple things. It's scanning your face but it also has eye scanning to augment that, which is really interesting. So it's sort of a two-factorish type of thing. You know what, I'll go all the way and say yes, it's a two-factor type of thing. Face and eyeball factor authentication. Exactly. No, no, that's what it is. And It's quick, it works well. Unfortunate the demo didn't work but here we are, take it from me, it works. Do you have any other thoughts on the iPhone before we move on, that you didn't get to or that you wanted to talk about? Yeah I wish it was coming out sooner than November. [LAUGH] Well it gives people time to save up, that really want it. And, the whole premise, I always found it silly That people were complaining. Right they see this headline that was literally, I remember it being talked about the iPhone being $1,000 already six or seven months ago. But right, you get sometimes mainstream newspaper outlets. That put that headline out a week before the announcement just to kind of get people all riled up. Who are you calling out here Bryan? [laughter] Not you guys at all. Not you guys at all. I will not name those outlets. But the mainstream outlets that got people all in a fussy about it and We talked about this before. I talked to my friends look, most of us in our pockets have a phone roughly around $700-$800 already and if you really want that device, you're telling me you're not gonna pay about $10 to $15 more dollars a month if you really want that device? If that. Yeah, if that, right? So this whole argument that $1,000 it's Then when Apple showed their line up of phones available, then I'm like okay, they do have a price point for every phone but it was too much. It was 10, 8, 7, 6 SE, that as like that was a lot. I'm surprised, yeah- With the 6 being there. Yeah, that's what I was surprised about. That they kept 6S in addition to the 7's and whatnot. Who knows why they did that? I know that they can clear out, I know that if they said earlier they've always been like, Okay we're offering these cheaper phones for different countries, what not. It's not like the iPhone is blowing up in third world countries. You know third world countries per say. I mean overseas it does well. But It's not nearly as popular as here in the US. Well what do you think of the $350 dollar price on the SE? I think it's good for someone like if I had a niece or nephew and they were gonna get a phone. There's no way in hell or if I did have kids that I was going to be giving them an iPhone 10 or 8 or 7. Maybe a 7. [LAUGH] What was that one? Was that one at 599? I think. Somewhere around there. Yeah, 599. Maybe. It depends on how good a kit they are. I think the plus maybe. We'll have to take a look. So that was cool. Apple Watch. Even though they did what they had to do, meaning putting LTE in the Apple Watch I'd use the word lightly but I thought it has the potential at least, [UNKNOWN] quote on quote, I know, I don't like to overblow this, transformers device. Because although it's only an hour of call time, I bought one last time because I wear an apple watch right now really more for like I like the looks of it. I haven't charged this thing in three or four days. Good. [LAUGH] I don't like charging it, it's annoying but going to a movie and not bringing my phone maybe. Or especially going to work out and not having a phone. I wanna see if I'll actually do that, if it actually will supplant and be able to fit in my life. What did you think about the Apple Watch? You don't have to agree with, did you like it or what did you think? It wasn't a big upgrade other than the LT but again the LT itself is a big upgrade. It wasn't- We know other watches have LT for quite some time, right? [CROSSTALK] And one hour talk time is a little bit of a Pretty weak, pretty weak. Here's a scoop for you in apple pie. This is what, extra crunchy episode. Yeah, baby. So you saw the Lake Tahoe demo? Yes. She actually fell off the paddle board and some of the rehearsals beforehand.>> Really? Yeah. [LAUGH] It's good to know. I mean, I guess it's not suprising. It's not a big scoop, but- It's a mini. Hey, you keep your big scoops for you, you can drop us little nuggets here so we won't parse this out and the headline will be, Lady on paddleboard at Apple keynote fell off the paddleboard. That will not be a headline or a story, although that's, in this day in age, it happens like that. [LAUGH] But you know what a cool thing would have been, is if she was on the phone, and then she fell off. And she got off on the paddleboard and she was still on the call. And it probably would, it probably would, right? I have no idea. We don't know, right. Yeah. That would have been cool. Probably people would have said that was intentional, but maybe it would have been. Real quick, you know what just struck me about the Apple Watch is that it's really cool that you can get phone calls and stuff while you're on the go, while you're out enjoying your life. But I'm watching this commercial here And this dude's like surfing, he's having a beautiful time. [CROSSTALK] Yeah, yeah, yeah. He's just out there enjoying nature and just beauty I got a phone call. [LAUGH] [CROSSTALK] It is so defined. I mean [LAUGH] I didn't think that was kind of bad. It's like it's going to take you out of your beautiful serene nature thing. You know? I just thought that was funny. I just wanted to point that out. You are expecting this dramatic turn with what you are doing. [LAUGH] It's, oop. No, look I surf. There's no way I would be taking- Of course you surf. There's no [LAUGH] [LAUGH] That's fine too at that, but there's no way I'd be taking a call when I'm surfing. Gnarly. You're not gonna answer the phone while you're in a rip curl or anything like that. No, no, no, no. No, when I'm on the team, no, no way. That's so funny. So that was fun. Apple TV, did you preorder anything last night. Yeah, so here's my preorder story. Yeah, talk about that. I fell asleep like at 11:50 PM. I was like, I put my head down for one minute at like 11:50. Good night with [UNKNOWN], not gadgets with [UNKNOWN]. That's right. [LAUGH] Yeah. But then thing is that most of the products are available still. Yeah, if I fall asleep the night the iPhone 10 comes out, don't talk to me for the next month. [LAUGH] I'll hit you up on text and just be like yo MG, wake up dude, wake up.>>If I honestly wanted to preorder something I wouldn't have fallen asleep, I would've been fine. But it happened and I'm not gonna get an A, I'm not gonna get an A plus. The 4K Apple TV, so I have a 4K Sony. Very happy with the quality on the current Apple TV, I don't see the need to upgrade May be if I go to someone's house and they have the 4K Apple TV, and I'll see it in action, they did not have a demo on the 4K Apple TV. Not at all. As far as I saw in the hands on area, that may have convinced me if I saw it action but, maybe I'll check it out at the Apple store if they ever put it up there or Best Buy or something.>>Did you expect more things like, for example, I've always kind of been a critic of it but I've always wished Siri was better and smarter and I know it's doing more things that they didn't really show that it really could do much at WWDC. I thought maybe we'd see something here at this event just because it's phone and Siri Were there any things, Siri or non Siri, that you thought, or you were hoping, I know you know so much, but that you were hoping to see a little more of, or that Apple could have brought to light to help their case, whether it was home pod or whatever? It would have been nice to see a home pod demo, because they've been saying or hinting that there's more to come on the home pod. But You know it would have been nice, if they would have done all that. I don't think they're going to hold another event specifically for the homepod, may be they have another event later in the year that has the homepod bunch of other stuff, but I think they can just put a bunch of features online or briefings of some of the videos online. Yeah. YouTube. They are using a lot of YouTube and tweeter, these days so, let's see, let's see what they do with that. You are the source man. Honestly, I've been giving you props since day one. Quite honestly, let's be real, on our shows, there's plenty of times where this is the Mark [UNKNOWN] Show. Come on. No, like we have outright said, look, you have provided so much content for the Internet Right, like I know you're just digging in, you're hugging in, but you've literally provided like years worth of stories and coverage that is fun because people want to know about it. As being like the source of the story and people, let's be honest, I can outright say, people recycle them and sometimes Put their own spin on them and maybe sometimes regurgitate them inaccurately. Or even steal them. And don't always give you credit. Does that bother you? How do you feel about that as you're the top of the food chain with this story and then it trickles down all these bottom feeders. Fine, we can call ourselves bottom feeders. No, no, no. But you know what I'm saying, how How does it feel, kinda being at the top of that chain as it happens? These days I don't think about it that way. My number one priority is making sure that I get the story and put it out there, and working with great people, and making sure You know, me and everyone, we work together and collaborate, whether it's the work we do from San Francisco, working with the Bloomberg peers in China and Taiwan and Asia and making sure we're all working together and working with great people and just collaborating. you know, that's how you do good work, collaborating with other great people. I don't look at it in terms of a competition with other publications. I feel like if we collectively, and this doesn't matter if this was when I was at a nine to five or [UNKNOWN], collectively come to work each day with excitement and work hard And you know that's all we can do, we get beat on a story but as long as we put the effort in and do the best we can, that makes me happy. You know as a scooper what did you feel about the iOS 11 leak, because that actually was, there was so much that was given up that took away some of the mystery of what was happening at the event. Did that bother you or you know, whether you're a fan or reporter like it was just so much. And I almost felt like, wow, a lot of those things that I probably would've been more hyped up about if I saw them on that day instead of hearing about it two days before the keynote. Did that type of level of leak bother you at all or would you have probably reported or posted the same thing if you were given that Gold master I'm just curious. You know it's a good question, and obviously I have a little bit of bias in this situation because this was a scoop tha was done by 95 MAC where, You know I helped. You helped build that baby. Well I mean Seth Weintraub owner of the 9 to 5 sites get's all the credit. But obviously I played a very fairly significant part at least on the 9 to 5 Max had on the Apple side and he does great work on Google, on electric cars, and Amazon toys and all that. But Great scoop for them. And I tweeted this out for their story. The site 9to5 is built and sort of the fundamental element of it is very hard working reporters. Who also want to get the story first. Get the information out there. And are willing to at all hours. Work very hard and collaborate. And that is what that IOS 11 scoop is [UNKNOWN] Other publications got that scope as well. Got that news .But the fact that [UNKNOWN] knew exactly what to do with it. Knew how to drill down on it. And they were able to make that judgement call and that decision. Whether to not to move forward with the story or not. And always doing it in a very timely manner. And being respectful of the situation and knowing the limits. I think they did a really fantastic and admirable job on that. And so I'm If it means anything I've very proud of it. [LAUGH] I saw a lot of criticism of the scoop and people calling it malicious. And people saying the person who leaked this let down their teammates. And [UNKNOWN] rumors, and [UNKNOWN] just blame everyone because this came out. And this is other people who cover or claim to be members of the media saying this. That's a little disingenuous. There's a jealousy factor. That comes with criticizing that too. Right. Let's be honest, right? Sure. Like in the competitive landscape, like you said, the scoop is what matters. Yeah. Right? Yeah. The scoop is what matters. That's why people go to these sites, go to the sites to get the information they want. It's the scoop. And if you missed the scoop, it reflects poorly on Yourself because I feel like anytime I miss a scoop in the rare occasions I do, I take it personally. I always ask myself and those around me what could've I done better? What could've we done better? Who could've we talked to to get that story because you know You talk about this food chain. I disagree with it, meaning much externally, but internally, obviously, you want to be the best. You want to get the stories out. You want to collaborate. So, getting the scoop is very important. That's the name of the game. That's how you build up a reputation, that's how you expand your career. That's how you grow. That's how you build up a website and a following. That's what we do at Bloomberg. Bloomberg is obviously the best news organization in the world because the decision that scoops are very important. Mmhmm. And I'm very proud and honored to be a part of that. That's a good plug too. I enjoy my work at CNet. But I don't have an elegant sentence like that. [LAUGH] That's funny. But before we wrap up, sure. Thank you so much for your time. I just want to talk about one more thing, Apple. One more thing? Well, actually, I want to talk about way more things than one thing. We can take forever. Apple and Samsung, competitively, There's always this back and forth between them. Android community, there's more than just one manufacturer. But they've done so many of these things. Apple has their own polish in their way of presentation that makes it different in the way that they give it to the consumer. Did Apple or Samsung this year do anything to change the market dynamic? Or really are we locked into the ecosystems for the most part? Of who's using what phone. Yeah, nothing's changed. It's just they both have gotten better, more polished. To your point, is the iPhone X a gigantic leap over anything we've seen before? No. Is the Note 8 or the Samsung S8 a gigantic leap over what we've had before? Well, I guess the [UNKNOWN] is a gigantic leap over the Note 7 because people actually buy it. [LAUGH] But, [LAUGH] burn. Burn, baby, burn. But other than that, no, these were not huge leaps forward. But they're showing a continued dedication to the product line and showing the smartphone's gonna be around for a very long time. I don't think we're going to see a big leap in any major technology until 2019. All right. Last two questions. I know, and Mark knows, we have some fun beef on Twitter between Laker nation and Dub Nation. Okay, I was waiting for this. [LAUGH] What's your projection for Lakers this season? 82 and 0. No, just kidding. My inner LaVar ball. Is the LA defenders, the D league team, or? No, no, no. Lakers. My prediction 39 and whatever the other. I don't know. 39 wins. I was gonna be modest, and say 81 and 1 for the Warriors. I'm gonna go with 71 wins with the Ducks, this year. Really? Yeah. That's about what I would say. I think they're gonna actually be better than last year, but they won't exert themselves as much In the process. What if I just [INAUDIBLE] 58 wins? They'd still win the title baby. You really think they're gonna win again? This year? Yeah probably. Well the only reason I say that is because this is a full they've been with that team a full year. It's gonna be even crazier this year just because of the familiarity Dude, it's crazy. I feel spoiled as a fan. There's people that just started watching the Warriors two years ago that have no idea what real basketball looks like. Yeah. This is not basketball we're watching. It's pretty amazing. Last question- Wait, wait, wait. Let's jump ahead. I have a question for you. Let's talk about this a little. NBA Playoffs. What? Yeah. Okay. Who's in the finals? [BLANK_AUDIO] I'm still gonna say I think the Cavs are gonna pull off some sort of a trade during the season. I'm gonna say Cavs/Warriors still. Yeah, me too. I don't think Boston's gonna be able to do it yet. No, I agree. Cavs/Warriors. My take is Warriors win four-two. Four-one. I'll give LeBron a game. [LAUGH] All right, whatever. Okay, four-two. LeBron leaves Cleveland, signs with the Lakers. Woo! It's good, writing's on the wall, man. Paul George joins him in LA. Would you rather have Paul George or Russell Westbrook? [BLANK_AUDIO] Paul George. Paul George. I'm huge on Russell Westbrook. I love the guy. He's so good and talented, but he's faster than himself. Does that make sense? Yeah, he is. He's a beast though. I love that guy. Okay, I know you have to get going. Do you have a favorite, I like this also, I'm a foodie guy. Do you have a favorite Restaurant or maybe a favorite place you that you'd say, you guys have to check this out. No, I can't. I can't think of a name for any, but I like sushi. Okay. Do you have any recommendations? That would be great in San Francisco. I've got tons, there's this hot spot called Juni, but it takes 3 months to get into. It just got Michelin rated. It's But what if I tell them that I know you? You'll still have to go through the reservation system.>>No they gave me six months instead of three months.>>They might do that. Alright everybody I just want to say thank you so much to Mark for coming in, hanging out with us. Just great stuff, great insight, keep up the great work. I really appreciate your time and like all your efforts and work so man, keep doing what you're doing.>>Thanks, let's do this again.>>We will, we will For sure, all right? Thanks, everybody. That's it for this week. We'll be back next week for another episode, the Apple extra crunchy, extra munchy. Just once quick note. Again, we didn't have any calls this week. We have so many that were picked i. We're gonna throw it in next week's show. 1-800-616-2638. That's the number you gotta call to be a part of the show. We'll see you guys next week. Be safe. Peace. [MUSIC]

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