Apple unveils AirTags
4:00

Apple unveils AirTags

Tech Industry
[MUSIC] One of the most helpful features we pioneered is finding your iPhone through find mine. Over time, we made find my even more powerful Find my includes a vast end to end encrypted and anonymous network approaching a billion Apple devices that can help locate a missing iphone, apple watch, iPad and Mac even when it's offline. We also open the find my network so you can use find my defined third party products. And this is just the beginning. Today we're adding to this growing ecosystem with a new iPhone accessory that makes finding things even easier. [BLANK_AUDIO] Keys [BLANK_AUDIO] [BLANK_AUDIO] [SOUND] [MUSIC] [SOUND] [MUSIC] [SOUND] [MUSIC] This is air tag. The next time the couch eats your keys. Air tag help find them. Air tag uses the five mind networks so iPhone can help you keep track of and find your things. You can personalise your air tag to make it your own, even with emoji air tag is easy to use by itself with beautiful accessories we've designed so you can attach it to just about anything like your backpack, luggage or whatever else you have. You can keep track of your air tag right in the find my app. Any iPhone with Are you one chip like iPhone 12 is this helpful overlays to guide you directly to a lost item when it's nearby. We call this precision Finding, as you move precision finding uses are you one ship to get the precise distance to your air tag. iPhone fuses that data with input from the camera, accelerometer and gyroscope to give you visual haptic an audible feedback, diving right to your air tag [MUSIC] At Apple, we believe privacy is a human right. And that's why we designed it into AirTag and the Find My network. With the Find My network, everyone can participate without sharing their location to anyone, including Apple. AirTag is designed to track items, not people. So we included safety features to discourage unwanted tracking like unwanted tag detection, rotating identifiers, and audible alerts from unknown tags. These capabilities are an industry first and are driven by our commitment to privacy. So that's AirTag AirTag is just $29. Because you likely have more than one important item in your life. A four pack is just $99. Order start this Friday, an air tag will be available April 30. We also worked with Emma's on a special handcrafted leather collection, a bag charm, luggage tag and key ring each including an air tag as to than air mess signature. With air tag in the fine mind network iPhone can now help you find even more things. And now back to Tim [MUSIC]

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