-With the holidays fast approaching, Apple announced its newest technologies at a well timed invitation only event in San Francisco Tuesday morning.
-These amazing products are great examples of the type of innovation that only Apple can deliver.
-Headlining the event of full-sized iPad with not only a new look but a new name.
-Yes, the product iPad Air.
can see the bezel is 43 percent thinner than the previous version making it more comfortable to hold in your hand.
-They were talking about the iPad needs and evolution and this is more about a fine, a small evolutionary step, not a big leap in rewriting what the iPad is to people.
-A 16-gig iPad Air runs $500 and is available November 1st.
As for the iPad Mini, its dimensions remain the same but it now supports a crisper Retina Display and of course a higher price, $400
for 16 gigs.
It hit stores in late November.
Apple will still sell the original iPad Mini, though at a lower price of $300.
In addition to updated 13 and 15-inch MacBooks with faster processors and longer lasting battery life, Apple revealed the specs of its new Mac Pro.
It's professional desktop machine.
The $3,000 block cylinder is a dramatic departure from previous models.
-It is our vision, the future of the pro desktop.
we'd like to tell you even more about it.
So, inside this new generation Mac Pro is the fastest processor we've ever put in a Mac, a new generation Intel Xeon E5 comes in 4, 6, 8 or 12 core designs.
-Software updates took center stage for part of the event.
In an unexpected move, Apple announced that customers could download Mavericks, its latest Mac operating system free of charge.
-Now, the idea
might be that it's more worth it for everybody to be up to date than it is to try to collect money for that.
I think that's probably the strategy and a smart one, so you don't have people going, "Oh, it doesn't work on my Mac, what am I gonna do?"
-Apple's CEO Tim Cook seemed confident as he left the event but will iPads and Macs be the go-to gift of the season?
That's for customers to decide.
In San Francisco, I'm Sumi Das, CNET for CBS News.