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Apple introduces iTunes in the cloudAt the WWDC conference in San Francisco, Apple CEO Steve Jobs explains the new iTunes cloud feature that will allow users to instantly put all their iTunes purchased music on all their Apple devices.
-Last but not the least, is iTunes in the Cloud. Well, the first thing we've done again is for the song you've already bought, we've added a "purchase" button that shows you your entire purchase history of all of the iTunes songs you've bought on any device. You can look at it by All Songs or Recent Songs or you can look at it by Artist. So, I'm gonna pick Bob Dylan here and I could download any of these albums that I've bought on iTunes to this device just by pushing that Cloud Download button or I could go in to one of them and just download whatever songs I want to this device. So, anything I bought I can now download to any of my devices at no additional charge, which is good. And for the future, I click one switch to "on" and now any song I buy on any device again will automatically be downloaded to all my devices. So, when I want to buy song-- in this case an Adele song, it will push it to all of my devices. So, to give us a demo of that again, I'd like to invite [unk]. -Thanks, Steve. Let's see what happens when I purchase a new song and if we can bring up my iPad, I'm gonna go ahead and launch our new music player in iOS 5 and on my iPhone I'm gonna go back to the iTunes Store, I want to buy a new song and I want to look at Bruno Mars' new album. -Oh yes, I said it, I said it, I said it 'cause I-- -That's definitely it. Now, I'm gonna buy it but before I do, notice on my iPad, I don't have any Bruno Mars songs at all. So, we're gonna go and buy, and it's now downloading to my iPhone and in addition, there's the Bruno Mars song and of course let's play it. -Today I don't feel like doing anything. I just wanna lay in my bed-- -So, now when I buy a song on one of my devices, it automatically downloads to all of my devices without having to sync or do any work at all and that's iTunes in the Cloud.