Why Apple thinks this is gonna be a big year for iPhone sales.
More details on the three new models we're expecting.
And, yeah, we got the invites.
We're back at it with another rumor roundup on this week's Apple Core.
This just in, guys.
Apple has sent out its invitations for a September 12th launch event at the Steve Jobs Theater.
And I want to say I told you so.
But I think a lot of you guys were also right on the money about the day of this event.
The invite says, gather round with what looks like aerial shot of the Steve Job theater where it's gonna take place.
Now, if we take it at face value it's probably referencing the round shape of the theater itself.
But if we wanna start the guessing game maybe it's referencing the round watch face.
It's for an Apple Watch.
The font is also rose gold, so maybe it's for shadowing and rose gold iPhone 10.
We don't know yet, but we won't have to wait long to find out.
Apparently Apple has big sales dreams for this year's iPhones.
According to a DIGITIMES reports Shipments of the three new models are expected to be between 70 and 75 million units by the end of the year.
Now, we haven't seen numbers like this since the release of the iPhone 6 and 6 Plus.
That was the year that Apple finally redesigned the iPhone and increased the size of the screen and added that Plus model.
So it was a big year.
And while this may seem optimistic, the actual revenue might not change much from last year.
That's because the actual price per unit is expected to go down.
Their topseller this year is supposed to be that cheaper 6.1 inch LCD model which will start at around $699.
The best seller last year was that $1010.
And according to rumors, even the successor of the ten, with the same 5.8 inch OLED screen would still cost $100 less than the last years.
The thousand dollar phone for this year will be the 6.5-inch Plus.
But if the latest reports are true, the cheaper model might come at a high price.
A report by longtime Apple Analyst Ming-Chi Kuo published List in 9to5mac reveals a whole spec breakdown of all three phones.
If it checks out, the differences would make the LCD model seem a lot less attractive than its older counterparts.
As pointed out in this article by Forbes.
Now, we'd already heard that it won't have that dual lens camera and that it will have that LCD screen instead of an OLED.
But I'd also like to point out the difference in resolution, which may also contribute to the display not looking quite as crisp.
1792 by 828 pixels.
That's less than the 5.8 inch OLED model, and even less than the current iPhone 8 Plus with that 5.5 inch screen.
Okay, so up next, the phone would have three gigs of ram versus four on the other two, and less storage options.
A max of 256 gigs versus 512 on the other hand.
And it will have the smallest battery of the three despite the larger screen.
Kuo says between 26 and 2700 mAh So about the same as the current A plus.
So Apple could still boost up the battery life with software tweaks, so this one's maybe not as bad, the worst one, at least in eyes, is the weight.
The report echoes what we keep hearing about production delays For this model.
He says, slightly later, which I guess could mean weeks or even months after the other two models.
Also a no go, the Apple Pencil support we talked about a few weeks ago.
And I gotta say I'm not too disappointed about this one.
The other missing feature which I at least won't be too disappointed about is 3D touch.
Now back in April poll predicted that LCD model wouldn't have 3D touch.
And now it Seem Apple could be getting rid of the feature all together in 2919, at least for the iPhones.
This according to a Barclays analyst cited in MacRumors.
Now, in theory it made sense for a bottonless Screen to have 3D touch.
But in practice, I at least don't use it much.
Just the control mixers, so that you don't necessarily have to use it.
The report also predicts that we'll have to wait for 2019 to get those waterproof EarPods sequels alongside a cheaper HomePods Now, this doesn't mean we won't see any updates for the earpods this year, according to the report we will get a wireless charging case in September alongside the Air Power Mac.
[SOUND] But what we still can't seem to agree on is the name.
It wasn't long ago that this was the easiest thing to predict about the new models, but after the seven it all got messed up.
We skipped the seven S, went straight to the eight, And then added a ten to make matters worse, and it's not just us.
Apparently, Apple also screwed itself.
A Bloomberg report citing a person familiar with the matter says Apple has altered the name of these devices multiple times.
They all look like the ten, and since Inseder consider this to be S cycle.
The logical step would be to name it the X S and X S Plus.
But then what the heck do you call the cheaper model in the middle?
According to the report, the final names could be something completely different on this Now my money is on the 10s and 10sPlus and a 9 in the middle.
But let me know what you guys think in the comment section below or on Twitter.
And may the countdown begin.
T-minus 13 days for the Apple event, that means one more show before these rumors get answered.
So come back next week for Apple Core preview of the Apple event.
And keep up with the latest Apple news on CNET.com.