WhatsApp took out newspaper ads to combat fake news in India on Tuesday, after rumors sparked the lynching of five men.
The full-page ads, which ran in English, Hindi and other languages in daily papers, include tips for spotting fake news messages on WhatsApp.
Readers are advised to check if a message has been forwarded -- WhatsApp is rolling out a new feature to help people identify forwarded messages. Beyond that, the ad urges readers to double check facts, links and photos. There's also a warning about viral messages.
"Do not pay attention to the number of times you receive the message," it reads. "Just because a message is shared many times, does not make it true."
"This morning we are starting an education campaign in India on how to spot fake news and rumors. Our first step is placing newspaper advertisements across the country in English, Hindi, and several regional languages. We will build on these efforts going forward," a spokesperson for WhatsApp, which is owned by Facebook, said a statement.
India is WhatsApp's largest market, with more thansending a billion encrypted messages each day.
Five peopleon July 1, after WhatsApp was used to spread a rumor that they were child kidnappers.
Last week, India's justice and information technology minister of India, Ravi Shankar Prasad, tweeted that WhatsApp must focus on "security related aspects" of its operations in the country.
Updated Tuesday 11 July at 00:28 a.m. PST: Adds WhatsApp comment.
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: Five men murdered when a village thinks a video warning against child abduction shows a real kidnapping.