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The nine types of Facebook ads that Russian trolls paid for

Congress releases all 3,000 -plus Facebook ads bought by Russia's Internet Research Agency and breaks them into nine categories.

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alfred-ng

Alfred Ng

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events
1 of 9 House Intelligence Committee/Facebook

Events

Russia-backed operatives set up events in the hopes of bringing conflict and confrontation in real life. 

This ad was posted on August 31, 2016, and ended on September 10, 2016. It received no clicks or impressions.

african-american-focused
2 of 9 House Intelligence Committee/Facebook

African-American focused

This ad was posted by Black Matters, one of the largest groups controlled by the Russia-backed Internet Research Agency. 

This sponsored post targeted people who were interested in Martin Luther King Jr., African-American Civil Rights Movement, African-American history, Malcolm X or the color black.

It received 7,945 views, with 1,283 people clicking it. The ad cost 400 rubles, or $6.45.

immigration
3 of 9 House Intelligence Committee/Facebook

Immigration

The Internet Research Agency's ad campaign had hundreds of anti-immigration posts.

This sponsored post tried to promote anti-immigration views but also -- oddly enough -- "humor and latest news." 

It was targeted to people in Germany, France and the United Kingdom, and received two views. It cost 1.73 rubles, or 2 cents.

2nd-amendment
4 of 9 House Intelligence Committee/Facebook

Second Amendment

Gun control was another major topic that Russian operatives targeted. 

This ad, featuring a photo of Clint Eastwood, was targeted to conservatives likely to engage with political content.

The ad was seen by 162 people, and 33 people clicked on it. The ad cost 97.64 rubles, or $1.58.

heart-of-texas
5 of 9 House Intelligence Committee/Facebook

Heart of Texas

The Heart of Texas was such a popular group controlled by the IRA that House Democrats gave it an entire category.

The URL for the group was "TimeToSecede," and the group often called for Texas to split from the United States.

This ad was targeted to Facebook users in Texas and received 36,702 views. More than 3,800 people clicked on it, and Russian trolls spent 31,104 rubles on it, or $502.

lgbt
6 of 9 House Intelligence Committee/Facebook

LGBT

Russian operatives saw gay activism as a divisive issue in the US and capitalized on it with their ads. 

This ad was targeted to Facebook users in Texa, and received 86 clicks. More than 580 people saw it, and it cost 250 rubles, or $4.04.

muslims
7 of 9 House Intelligence Committee/Facebook

Muslims

With the IRA's Muslim-focused ads, the campaign played on both sides, supporting both pro-Muslim and anti-Muslim perspectives.

This ad ran for one day, from November 23, 2015 to November 24, 2015. It received no views or clicks.

veterans
8 of 9 House Intelligence Committee/Facebook

Veterans

The ads didn't just play out on Facebook -- Russian trolls took to Instagram, too. 

This ad for veterans was targeted to people interested in the Patient Protection and Affordable Care Act, as well as the group Supporting Our Veterans. 

The ad was seen by 3,527 people, with 33 people clicking on it. Russian trolls spent 1,506.21 rubles on it, or $24.28.

candidate-focused
9 of 9 House Intelligence Committee/Facebook

Candidates

The majority of the Russian trolling effort was focused on the 2016 US presidential election, promoting Donald Trump and attacking Hillary Clinton. 

In this ad, the IRA targeted people who liked "Being Patriotic," as well as those people's friends on Facebook. 

The ad received 682 clicks and 4,389 views. It cost 415.64 rubles, or $6.70.

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