Pixel 4 event set for Oct. 15. Plus: More 'made by Google' things

Google invites the media to an event in New York City where it's expected to show off new Pixel phones and other updated devices.

Richard Nieva Former senior reporter
Richard Nieva was a senior reporter for CNET News, focusing on Google and Yahoo. He previously worked for PandoDaily and Fortune Magazine, and his writing has appeared in The New York Times, on CNNMoney.com and on CJR.org.
Eli Blumenthal Senior Editor
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G, mobile networks, wireless carriers, phones, tablets, streaming devices, streaming platforms, mobile and console gaming
Richard Nieva
Eli Blumenthal
2 min read
google event invite

Google is hosting its next big product event in New York City in October. 


The long wait for the Pixel 4 seems to finally be reaching its expected end. Google on Monday invited the media to an event in New York City on Oct. 15 to "come see a few new things Made by Google ." 

The invite itself doesn't reveal too much, but Google has traditionally used its October events to roll out new Pixels, Nest and Home smart devices and updated Chrome laptops and tablets . The "Made by Google" brand is what Google uses for its branded devices products built in house. 

While the Pixel 4 isn't specifically mentioned on the invite, Google has taken the unusual step of releasing small details about the new phone over the last few months. For example, the company has tweeted pictures of the phone's camera, as well as teased new radar tech that will be used for gesture controls. Details of the phone have also leaked from outside sources

Watch this: Video tour of what could be Pixel 4 XL goes online

The Pixel 4 launch is a big test for Google. Earlier this year, Chief Financial Officer Ruth Porat said on an earnings call that Pixel sales had dropped because of "recent pressures in the premium smartphone market." The search giant unveiled the budget Pixel 3A in May, partly in response to the slump in sales. 

The move seems to have helped. In June, CEO Sundar Pichai said Pixel sales doubled in the second quarter, with the help of the midtier Pixel 3A. Pichai also credited the bump in sales to an expanded distribution network for the entire Pixel line. In addition to Verizon and the Google store, Pixel phones are now available at T-MobileSprintUS Cellular, Spectrum Mobile and other sellers, Pichai said.

Google unveiled the original Pixel phone, its first branded smartphone, in 2016. Before the Pixel, Google had worked with handset makers including HTC and LG to manufacture a line of Nexus phones that ran a "stock" version of Android that was free of bloatware, a derisive term for software that carriers and device makers force onto the phones. To spur the operation, Google two years ago shelled out $1 billion in a deal with HTC to hire thousands of its engineers to work on Pixel and other Google hardware devices.

The Oct. 15 event, which will be livestreamed, will be the first Pixel announcement since Google confirmed in August that Mario Queiroz, who led Google's Pixel team, was leaving the company's hardware unit. He's said to be taking a new job in Pichai's office, but Google hasn't given any details about his new role. 

Originally published Sept. 15 at 9:43 a.m. PT.
Update, 10:27 a.m. PT: Adds background and details.

Android 10 beta's best new tricks from Google I/O 2019

See all photos