Samsung to unveil visual displays and digital appliances at September event

Samsung's Life Unstoppable will take place online, and will also showcase more mobile devices.

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Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
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Samsung will unveil new smart appliances and visual displays at its Life Unstoppable event in September.

Angela Lang/CNET

Samsung  said Tuesday that it'll unveil its latest mobile, visual displays and digital appliances  on Sept. 2 The products will include technology for "maximizing in-home entertainment and connected gaming experiences," as well as more smart digital appliances. The 45-minute event, called Life Unstoppable, will be held online due to the coronavirus pandemic.

"We're excited to reinvent the European unveiling experience this year for our new lineup across mobile, visual display and digital appliances," said Benjamin Braun, Samsung Europe vice president, in an emailed statement.

Samsung flagged in June that it would forgo IFA and instead hold its own event in September. The digital event will take place at 9 a.m. BST/10 a.m. CET. It's open to the media, retail and industry, but the company will make the presentation open for all on Samsung.com after the event.

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Samsung confirmed Monday that it'll also launch five devices next month at its Unpacked event. The digital event will be Aug. 5 at 10 a.m. ET/7 a.m. PT. It "will be broadcasting live from South Korea," Samsung said.

The tech giant is expected to announce the Galaxy Note 20 and Galaxy Fold 2, with rumors also pointing to a new smartwatch, earbuds, tablet and 5G Galaxy Z Flip .

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