Samsung quietly pulls ads mocking Apple's killing of headphone jack after following suit

That backfired.

Abrar Al-Heeti Technology Reporter
Abrar Al-Heeti is a technology reporter for CNET, with an interest in phones, streaming, internet trends, entertainment, pop culture and digital accessibility. She's also worked for CNET's video, culture and news teams. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET analyzing tech trends while also writing news, reviews and commentaries across mobile, streaming and online culture. Credentials
  • Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
Abrar Al-Heeti
2 min read

The headphone jack is no more on the Galaxy Note 10.

Sarah Tew/CNET

Samsung would rather you forget that it mocked Apple for killing the headphone jack in a 2017 ad. Now that its Galaxy Note 10 phones have also done away with the headphone jack, Samsung appears to be quietly deleting an ad called Growing Up from its YouTube channels.

The video shows an iPhone user getting increasingly annoyed at each new iPhone feature holding him back, including the fact that he now has to use a dongle to connect headphones to his device. He finds peace after switching to a Samsung Galaxy phone.

But the ad can no longer be found on some of Samsung's YouTube channels, including Samsung's US page and the main Samsung channel, Business Insider reported Thursday. The Samsung Mobile USA YouTube page that hosted the video can still be seen using the Wayback Machine.

Samsung and Apple didn't immediately respond to a request for comment.

Samsung has regularly poked fun at Apple for everything from its delayed embrace of larger phones to the cult-like following that seemingly surrounds the brand. Apple has also given the South Korean company a taste of its own medicine, rolling out a Switch to iPhone campaign following the launch of the Galaxy S9 and running ads insisting that iOS is more secure than Android.

After being one of the last major brands to include the 3.5mm jack on its flagship phones, Samsung revealed its 6.3-inch Galaxy Note 10 and 6.8-inch Note 10 Plus won't feature a headphone jack at its Unpacked event Wednesday. Anyone who wants to use wired headphones with the devices will need to purchase a dongle adapter or use the accompanying USB-C headphones.